Unlock Growth Without Burning Cash and Energy
Too many businesses are burning cash and energy on marketing that doesn’t deliver. Throwing spaghetti at the wall might keep you busy, but let’s be honest—it rarely sticks. That’s not growth.
I’m Sid from Unlock Growth. For 24 years, I’ve been hands-on in scaling businesses. I partner with ambitious founders and teams who’ve hit a ceiling. Maybe you’re caught in cycles of middling activity and unsure how to break through. The last thing you need is more fluffy marketing, adding fuel to the fire.
Unlock hidden growth levers and smash through ceilings.
Together, we put an end to guesswork. We dig deep into customer insights, sharpen positioning, and craft punchy messaging that sticks. The strategies we develop will cut through the noise and help your business stand out. Every assumption is validated with systematic, data-backed experiments—scaling what works and learning from what doesn’t.
That’s why accelerators like Techscaler, Edinburgh Innovations, and Barclays Eagle Labs trust me to mentor their startups. You can access my expertise and insights in flexible roles as a strategic growth partner, advisor, or mentor. I only take on projects where I can make a real difference.
Ready to stop wasting energy on marketing that doesn’t deliver? Let’s unlock growth together.
I’m Trusted By
Sid’s contributions have been nothing short of extraordinary. He consistently demonstrates exceptional strategic thinking, anticipating market trends and positioning the company for success.
– Lars Kischkel, Chief Commercial Officer, UJAM
Being Busy Doesn’t Mean Effective
Many marketers rely on the tactics they know—SEO, social media, content creation, or ads—without addressing whether they will drive your business growth. Activity, for activity’s sake, doesn’t lead to growth. Instead, as your strategic growth partner, I focus on outcomes.
I go beyond the typical boundaries of marketing freelancers, agencies, or consultants. Embedded in your business, I work closely with you and your team to align with your objectives and take ownership of outcomes. Combining strategy with hands-on execution, I ensure every effort is deliberate, measurable, and impactful.
We start with clarity.
Growth begins by stripping things back to the basics:
- What makes your business unique, memorable, and worth choosing?
- What do you offer, and how does it compete with alternatives?
- Who are your ideal customers, and why are some not converting?
- Is your messaging clear, punchy, and sticky?
- What’s the customer journey from discovering you to becoming a loyal advocate?
- Are you accurately tracking data to understand what’s working and what’s not?
- Finally, is your team aligned on your business goals and priorities?
We lay and address these strong foundations. With this strategic work complete, the path forward becomes clear.
We execute with precision.
Growth needs to be deliberate and measurable.
Using a systematic growth framework, we identify bottlenecks, align everyone around the work that delivers the most impact, and uncover hidden growth levers.
We run disciplined growth sprints. This rapid experimentation and validation process allows us to learn and iterate quickly, scale what works, and park what doesn’t—all without wasting time or resources.
The formula for focused execution:
- 70%: We identify and focus on the channels that drive the highest ROI.
- 20%: We optimise and stress test promising channels.
- 10%: We run controlled tests to validate bold ideas and unlock new channels.
For example, we may focus 70% of our efforts on high-performing paid search campaigns, dedicate 20% to improving email conversions, and allocate 10% to testing social media platforms.
Sid is a true growth hacker. No matter the challenge, his response was always positive: “If you can imagine it, we can do it!” His ability to investigate, experiment, and deliver was vital in growing my business. Thanks to his involvement, we delighted our customers and scaled successfully.
Sid has been a trusted advisor for over ten years, supporting my two online and one in-store ventures. His honesty and trustworthiness are rare in marketing. Without his guidance, I would have faced costly mistakes with suppliers and struggled to grow as I did.
– David Syme, Optical Industry Entrepreneur
Brands I’ve Helped Grow
From Strategy To Hands-on Execution
I work across the entire growth spectrum, bridging big-picture strategy with hands-on execution. With 24 years of extensive and deep experience, I bring a lean, agile approach to delivering results.
A sample of how I deliver for my clients:
- Writing and crafting impactful landing pages.
- Creating scroll-stopping social content.
- Running high-converting ads.
- Wiring up complex email automation that makes you sound personal.
- Building simplified dashboards that turn data into actionable insights.
Turning Wins Into Scale-Up Playbooks
Growth isn’t a one-off. We need to build momentum and sustain it.
When we find traction, I document the strategies in clear playbooks and assemble the right internal or external teams to scale up growth.
With this approach, your growth won’t just be a spike; it will become a sustained climb.
Track Record of High-Growth Success
37%
Month-over-month MRR growth, first year from the launch of Krotos Studio
7%
Week-over-week MRR growth, first year from the launch of Krotos Studio
610%
Annual ARR growth from the first to the second year of Krotos Studio
2X
Year-over-year revenues at Flavours Holidays and Lenses in Glasses
Sid’s expertise in growth marketing is a superpower. He brought a structured approach to what initially felt like chaos, helping us prioritise and focus on what truly matters.
– Olaolu Olaleye, CEO and Founder of FACIIT
Why Work With Me?
I’m more than a mere marketer.
I’ve invested 24 years working hands-on to scale businesses of all sizes. From tech startups and scaleups to established SMEs, I’ve partnered with founders and teams to help them break through growth ceilings. What sets me apart is my ability to combine customer-centric insights, data-driven strategies, and hands-on execution to deliver results that matter.
- Customer-Centric: I begin with a deep understanding of your customers’ needs, desires, and behaviours.
- Data-Driven: My every decision is backed by evidence, not guesswork.
- Lean Execution: I deliver results without bloated budgets or unnecessary complexity.
Accelerators like Techscaler, Edinburgh Innovations, and Barclays Eagle Labs trust me to mentor their startups. Let’s explore what we can unlock for your business.
I’ve Been Trusted By
Sid grasps the vision of your business and builds bespoke technologies to support our digital requirements and business growth. He delivers no matter how complex the task might be.
– Lorne Blyth, Founder, Flavours Holidays
Let’s Unlock Your Growth
You’ve worked hard to get here. Now, let’s make your next move count.
Together, we can eliminate wasted efforts, focus on what works, and create measurable, lasting growth.
Working with Sid was a game-changer for our product launch.
His structured approach to messaging helped us realise that we needed to focus on our customers’ pain points, not just the solution we offered.
– Amin Rigi, CEO of Eyesight Electronics