Free Growth Hour

Need a bit of advice?
Pick my brain for free.

Is there a blocker to your marketing campaign? Are you struggling to get the right data to measure effectiveness? Do you need a second opinion on your agency’s, consultant’s, or freelancer’s deliverables? Or do you have a burning question about growing your business?

Let’s have a brief, relaxed conversation during which you can pick my brain for an hour. This one-off call is genuinely free of charge.

Ask me anything—strategy, growth, marketing, software, systems, or processes.

Below are some frequent topics that businesses like yours discuss with me:

  • Your toughest growth marketing challenges and how to overcome them.
  • Simple strategies to engage your audience and boost your impact.
  • Ways to make the most of your team’s strengths and budget.

There’s no selling here—just listening and sincere advice backed by my 24 years of experience (and lessons learned) in helping businesses grow.

I’m here to offer valuable and tailored guidance. So, bring your questions. Let’s brainstorm practical ideas to unlock your business’s next growth opportunity.

Why Free?
Secure Your Growth Hour
Sid Kathirvel

Why’s he offering free advice?
What’s in it for him?
What’s the catch?

Let me rephrase that.

Here’s what’s in it for both of us.

You’re probably curious why I’d offer an hour of free advice without strings attached. Here’s the scoop: it’s about genuine, mutual benefits.

This call is my way of stepping into your shoes. As a big believer in the power of customer interviews, I use these conversations to deeply understand the unique challenges and needs that businesses such as yours face. It’s like being handed a pair of glasses that lets me see the world through your perspective—it allows me to advise you effectively.

But let’s be honest, it’s not just about giving; I’m also positioning my new business. I’ll gain insights from you to sharpen my service-market fit. Also, I’m putting myself on your radar by sharing actionable insights and solutions. Maybe you’re all set right now, but I want you to find my advice valuable. Perhaps you’ll consider passing my name along to others who could benefit from my services, or maybe you’ll remember this conversation when you need a partner down the road.

Our conversation can benefit us both. It’s a win-win in my book. Let’s have a meaningful conversation that could spark some great opportunities!

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Why Sid?

Secure Your Growth Hour

Read the Commonly Asked Questions here.

Read the full Terms and Conditions here.

T&Cs TL;DR: By joining the free one-hour growth call, you agree to a few simple rules: This call is just for potential businesses of mine and not for my competitors, job seekers, or students. You need to fill out a pre-call questionnaire 24 hours in advance, and the call is limited to one participant unless you get approval for more. We’ll chat for up to 60 minutes via Google Meet (with your video on). The advice is just that—advice—with no guaranteed results, and I’m not liable for any decisions you make based on our conversation. Everything shared will stay confidential. I’ll ask for your consent to record the call for note-making purposes only. Finally, agreeing to this call doesn’t mean you’re committing to anything beyond this session, and any disputes will be handled in Edinburgh, Scotland.

Why Sid Kathirvel?

Versatile Expertise

Over 24 years, I’ve mastered roles ranging from web development for SMEs to strategic leadership at a VC-backed tech scaleup and mentoring SaaS startup founders, offering a broad and adaptable skillset for diverse business challenges.

Hands-On Track Record

From pioneering early SEO to building a travel tech platform and producing TV commercials for brands such as Coca-Cola and Cadbury, my roll-up-sleeves approach and real-world successes (and learnings, too) make me an invaluable partner in your growth journey.

Customer-Centric Approach

I deeply value and prioritise your customers’ needs and voices. I ensure your growth strategies align with your business objectives and resonate with your target audience.

1:1 Mentorship from Pioneers

Insights gained from collaborating with leaders at FanDuel, Meta, PayPal, Klarna, Ogilvy, McCann, Hollywood, and Bollywood have honed my strategic approach so I deliver best-in-class practices.

Lifelong Learner

Including an MBA, specialised leadership and growth marketing programmes, and avidly learning from my peers, books, and conferences, I’m always at the cutting edge of trends and practices.

Technical Strategy Execution

My unique skill set in strategic vision and technical proficiency as a full-stack growth marketer cum developer ensures I can design and implement (hands-on) effective, accountable growth strategies.

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FAQs

Brands I’ve helped grow:

Krotos Logo
Lenses in Glasses Logo
Flavours Holidays Logo
NHS Scotland Logo
The Bed Shop Edinburgh Logo
RAFT Logo

FAQs

Commonly Asked Questions:

How do I book a free growth hour?

Use the booking form on this page to choose a date and time that suits your availability. You’ll be asked to provide your name, email, company, and website. After you secure your free session, you’ll need to complete a brief pre-call questionnaire so I can tailor the session to your specific needs.

How much time, in total, do you allocate for me on the day of the call?

The call is limited to 60 minutes. The total allocated time, including preparation, call, and note-making, is 2 hours. The face-to-face session is limited to a maximum of 60 minutes.

Will you be able to understand my challenges in just one hour?

My expertise allows me to grasp core growth marketing challenges quickly. I’ve been doing what I do for 24 years, so I’ve very likely been in your position, solved challenges, and learned lessons. During the 60-minute call, I’ll ask focused, probing questions to uncover key issues you face.

What qualifications, experience, and credibility do you have to offer advice?

I have over 24 years of marketing experience, including recent roles as Head of Marketing, Growth Specialist, and Digital Director. I have expertise in areas including SaaS, strategic growth, digital and performance marketing, brand advertising, and application development. My experience is diverse and extensive—please check my LinkedIn profile. My credentials include an MBA, a Growth Marketing Programme from SYSTM Startup Core Strengths, a Leadership Programme from Gearing for Growth, and extensive hands-on experience developing and executing strategies.

Do you have experience with businesses in my particular industry?

I have worked with businesses across multiple sectors, bringing a deep understanding of varied industry challenges and customer engagement strategies.

Do you understand our market challenges and customer behaviour?

I have a robust track record of leveraging customer insights and behaviour analysis to craft effective growth marketing strategies tailored to market demands.

Will the advice offer valuable insights for my specific size, stage, and type of business?

I tailor my advice to suit your specific stage, size, and needs, drawing from a broad experience with startups (a small window cleaner in Edinburgh), scaleups (Flavours Holidays and Krotos), and established large corporations (Coca-Cola and Cadbury) across various industries.

What will I need to share upfront to maximise the session’s value?

Share your most pressing challenges, current marketing strategies, objectives, initiatives, and any particular areas where you seek improvement to maximise the call’s value. Use the questionnaire to send as much information as you can prior to our call.

Should I prepare specific data or information for you to analyse?

Share information about your target market, recent marketing activities, budget allocations, and any specific results or analytics you have. Send over brief, concise, and to-the-point information. Please keep in mind that this is a 60-minute call. We can focus on one or two specific challenges at most.

Will the free call transition into a sales pitch or pressure to buy additional services?

The free call aims to provide genuine value with no obligation. You’ll learn from me, and I from you. After you’ve gained value from the free call, I can outline how I can further help if you’re interested. There will be no sales pitch and no automated sales pipeline to push you into buying any services.

Will the call help me improve my marketing immediately, even if I don’t engage further?

Yes, you will receive actionable advice during the call that can be implemented immediately to improve your marketing, regardless of further engagement. The assumption will be that either you or your team will have the capacity and capability to carry out the recommendations.

How does your advice differ from the general marketing tips I could find online?

My advice is based on the ROOTS strategic growth methodology, which integrates proven frameworks with deep market insights, offering more structured and tailored guidance than generic online tips.

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Terms and Conditions for the Free Growth Hour

Introduction

These Terms and Conditions govern the free growth hour (“the Call”) provided by Unlock Growth Ltd (“the Company”) to potential clients (“the Participant”). By participating in the Call, the Participant agrees to be bound by these Terms and Conditions.

1. Acceptance of Terms

Participation in the Call implies acceptance of these Terms and Conditions. Both parties must ensure they are aware of and agree to these terms before engaging in the session.

2. Non-Compete Clause

The Call is reserved only for businesses not directly competing in the Company’s market segment. The Company reserves the right to refuse calls with potential competitors, job seekers, and students.

3. Pre-Call Questionnaire Submission

Participants must complete a pre-call questionnaire at least 24 hours before the Call to help tailor the session to their specific needs. The questionnaire can be accessed via the following link: https://forms.gle/DNQUvastNY3WgEcn8.

4. Single Participant Restriction

To ensure focused and confidential discussions, the Call is limited to a single participant per business unless explicitly approved in advance. Participants are encouraged to email the Company before the Call if they wish to invite a second participant.

5. Rescheduling Policy

Calls can be rescheduled by following the link provided in the email. If rescheduling within 24 hours of the scheduled Call, the Participant must notify the Company via email to the email address in the Call confirmation email. The Company reserves the right to deny future call scheduling if the Call is cancelled or rescheduled within 24 hours without proper notification.

6. Duration Limit

The free Call is limited to 60 minutes. The total allocated time for the Call, including preparation, call, and note-making, is 2 hours. The face-to-face session is limited to a maximum of 60 minutes. Additional time or consultations would require separate engagement terms.

7. Medium of Delivery

The Call will be conducted via Google Meet video calling. Participants must ensure their video and audio are working and turned on. Video calls without an active webcam are not permitted.

8. Consent to Advice Scope

The scope of advice provided during the Call is limited to the information shared by the Participant. Any missing or incomplete data may impact the relevance and applicability of the suggestions provided.

9. No Guaranteed Results

While the advice aims to provide value, no specific outcomes or guarantees are promised as a result of implementing the suggestions provided during the Call.

10. Disclaimer of Liability

The advice given during the Call is for informational purposes only. The Company is not liable for any actions taken or not taken based on the session’s content.

11. Confidentiality

Both parties agree to maintain confidentiality over any sensitive information shared during the Call, unless legally required otherwise. Participants may send any Non-Disclosure Agreement (NDA) they wish to have digitally signed prior to the Call.

12. Intellectual Property Rights

The Company reserves all rights to any proprietary methods or frameworks used during the Call. Participants should not reproduce, distribute, or commercially exploit these without permission.

13. No Endorsement of Third-Party Services

Any recommendations for third-party tools, agencies, or software provided during the Call should not be interpreted as a formal endorsement or guarantee of performance.

14. Call Recordings

Permission to record the video Call for quality, note-making, and reviewing purposes will be sought. Recordings will be made with explicit consent and will remain private.

15. Limited Follow-Up

Any post-call follow-up is optional and should not be construed as an extension of the Call or a guarantee of further engagement.

16. Non-Solicitation

Participation in the Call does not obligate either party to engage in future paid services or imply a contractual relationship beyond the session.

17. Jurisdiction

Any potential disputes will be resolved under the jurisdiction of Edinburgh, Scotland, which is the Company’s primary location and business headquarters.

By participating in the Call, the Participant acknowledges and agrees to these Terms and Conditions.

(Sid) Kathirvel Vijayavel

Unlock Growth Ltd

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