Growth Marketing Programme

Tailored Live Workshops

Tailored live workshops ensure your team gains the vital skillset to grow your business. These workshops address core growth marketing methodologies and your business’s unique needs. Each workshop is customised based on insights gained during our initial discovery calls.

We focus on critical areas such as cultivating a growth mindset, mastering deep customer insights through Jobs-to-be-Done interviews and the Four Forces of Progress analysis, honing competitive Positioning, uncovering growth opportunities along your customer’s Five Stages of Awareness, crafting messaging that resonates with your customers, and building landing pages that convert. You learn about North Star, OKRs, and key metrics to guide your strategic decisions, followed by the growth experimentation methodology.

Live workshops include a targeted presentation, interactive Q&A, and post-session debrief documentation. These are not group workshops where you are bundled with a dozen other companies—it’s just you and your team—solely focused on your business’s growth.

In the Thrive tier, more time is dedicated to each topic for deeper exploration and additional workshops on identified key channels like Blogging, SEO, Paid Ads, and Email Marketing.

1:1 Coaching Sessions

Following the momentum of the live workshops, these 1:1 coaching sessions are crafted to deepen your understanding and application of the methodologies and strategies discussed.

Expect a dynamic discussion, focused Q&As to clarify doubts, debates to challenge and refine ideas, and collaborative strategy development. These sessions perfectly align your strategy and tactics with your business’s objectives.

1:1 coaching sessions are held the day after each workshop (or on the same day for immediate impact). I review your team’s feedback and questions from the workshops to tailor our discussion and ensure we address your most pressing needs. In a post-session debrief, I document the discussions and outline the strategic next steps, providing continuity and clarity for our partnership.

In the Thrive tier, we offer more time to tackle complex issues and ensure that strategies can adapt to growth experiments’ learning outcomes. This personalised approach helps your team understand and own the growth strategies. Plus, it empowers them to implement strategies confidently.

Work-Together Sessions

Do you value learning through doing? Work-together sessions are for you! I join you and your team right in the trenches. l support you in seamlessly integrating the newly learned methodologies and strategies into daily operations, boosting your marketing effectiveness and business growth.

Think of these sessions as intensive office hours where I’m not merely advising from the sidelines but actively engaging in your efforts. This hands-on support is crucial for transforming theoretical knowledge from workshops and coaching into effective, actionable tasks.

I support you in directly implementing the strategies, troubleshooting, offering real-time feedback, and refining processes. Bring along your most pressing challenges. We tackle them head-on. If we don’t resolve something in one session, we revisit it in the following work-together session, ensuring a comprehensive resolution. These sessions are designed to shorten the learning curve, foster a disciplined approach, and embed a habit of continuous improvement within your team.

This structure is like having an interim Director of Marketing or fractional Chief Marketing / Growth Officer (CMO / CGO) at your disposal—guiding, adjusting, and driving your marketing forward in real-time.

In the Thrive tier, these sessions extend further, providing even more time to address complex issues and adapt to the outcomes of growth experiments.

Customer Interviews

Making customer interviews the basis of your strategy ensures your marketing efforts are consistently attuned to your audience’s evolving expectations, driving sustained growth and market relevance.

These interviews help us gain a deep understanding of your customers’ motivations, needs, and behaviours. They also embed a customer-centric approach within your team’s culture.

I lead a few initial interviews and empower your team with the skills to conduct future ones independently, ensuring you maintain a continuous pulse on customer insights.

A pre-interview call helps us discuss the customer’s background and tailor our questions. We conduct the interviews via a recorded online video call, always with the customer’s consent. This format allows us to capture nuances and subtleties in their responses, which are crucial for deeper analysis. Following the interview, we debrief to extract actionable insights. We translate observations into strategic actions that help refine your marketing strategies, messaging, and product/service offerings.

For those in lower tiers, while customer interviews are not included due to time constraints, I equip your team with the ability to conduct them effectively and independently. You also have to opportunity to upgrade your tier or get additional time based on my standard rates for running customer interviews.

Growth Experimentation

Growth experimentation is a methodical approach to testing and learning. It isn’t just about big leaps; it’s often a series of small, deliberate, and informed steps. This helps accelerate progress, sustainably. Growth experimentation removes the guesswork and helps you grow with precision.

We establish a collaborative backlog of tactics and initiatives aligned with your growth objectives. This spreadsheet captures a range of ideas from all stakeholders. Each idea is fleshed out with a hypothesis and success metrics. The ideas are scored by cost, effort, and potential impact. We prioritise high-potential initiatives, so your team can focus on impactful work. This prioritisation ensures that your team is effective—doing the 10% that will drive 90% of your growth.

As you implement the initiatives, we continuously learn from real-world feedback and data, allowing us to rapidly validate ideas and then double down and scale those that show traction.

This disciplined, systematic approach significantly reduces wasted time and budget, sharpening your team’s focus on what truly works for your business.

Weekly Metrics Review

Periodic and systematic evaluation is crucial to maintaining your marketing efforts’ relevance, efficiency, and effectiveness. Your North Star metric and KPIs are monitored on a custom dashboard that provides a clear snapshot of the performance of our strategic initiatives.

Each week, I analyse these metrics with you (and the relevant stakeholders). We interpret the data, contextualise the numbers, and strategise necessary adjustments. These reviews give you confidence and are crucial for keeping our strategies tightly aligned with your business goals and making agile, real-time adjustments to our approach. You remain fully informed and in command of how your growth strategies unfold.

Following our review call, I document the key insights, decisions, and planned actions. This documentation ensures continuity, accountability, and easy progress tracking over time.

This metrics review process fine-tunes your marketing tactics and embeds a disciplined, data-driven culture within your team. We ensure that every step taken is strategic and impactful.

Adaptive Strategy Development

Strategy development needs to be adaptive and tailored to your business’s specific needs and challenges.

In the first week, we lay down a skeleton framework—a preliminary strategy that is both actionable and testable. By incorporating insights from our workshops, coaching sessions, growth experiments, and weekly reviews, your strategy becomes a living document, continuously optimised to accommodate new learnings and opportunities.

This approach ensures that the strategy we develop is deeply rooted in your business and customers, making it effective rather than a generic playbook.

The Seed tier is a short one-week programme, so strategy development will be limited rather than adaptive. You have the opportunity to upgrade your tier or get additional time based on my standard rates.