Google Ads PPC Agency Covering Edinburgh, Glasgow, and Aberdeen
Stop burning cash on Google Ads that don’t perform. Let’s make your clicks unlock growth.
You’re spending on Google Ads. But are you really seeing results? Or are you pouring budget into campaigns that stall, fizzle out, or attract the wrong traffic?
Google Ads can be a powerful growth lever when done right. But for many businesses, it’s a silent budget drain:
- Poorly targeted campaigns and keywords.
- Misconfigured conversion tracking.
- Weak ad copy and ad extensions.
- Agencies focused on retainers, not your growth.
At Unlock Growth, I cut through the noise. I bring 24 years of strategic and hands-on marketing experience to make your Google Ads work harder, smarter, and deliver measurable outcomes.
I jump straight to the results part, cutting the fluff and wasted clicks.
Sid isn’t just strategic. He rolls up his sleeves and gets stuck in. He made marketing a respected, results-driven function in our business.
– Dexter Hutchings, Head of Marketing, Mindset AI
I’m trusted by:
Why choose me over another PPC agency?
Most agencies and freelancers treat your Google Ads like a production line. You get templated campaigns, juniors or interns learning on your budget, and generic reports with cherry-picked metrics that make it sound like everything’s fine.
I do things differently:
- Customer-led approach: Every campaign is rooted in deep insights about your buyers.
- Hands-on setup and fixes: From account audits to custom event tracking, I make sure your Google Ads account foundations are solid.
- Lean growth experiments: Test and validate messaging, value props, and positioning while driving traffic.
- Focus on ROI: Weekly progress tracking and negative keyword mapping to stop waste in its tracks.
- No lock-in terms: Flexible packages that let you scale up or down, pause, or stop anytime. You’re always in control.
Sid’s contributions have been nothing short of extraordinary. He consistently demonstrates exceptional strategic thinking, anticipating market trends and positioning the company for success.
– Lars Kischkel, Chief Commercial Officer, UJAM
I’ve been trusted by:
Unlock growth using Google Ads
I offer a holistic approach to Google Ads, tailored to your business needs. I work with businesses in Edinburgh, Lothians, Glasgow, Aberdeen, all over Scotland, and globally.
Account audits and troubleshooting
Identifying and fixing wasted spend, poor targeting, misaligned campaigns, or account issues.
Compelling ad copy and creatives
Scroll-stopping headlines and copy that drive the right clicks that progress to conversions.
Precision targeting
Starting broad where necessary, but rapidly narrowing to high-converting audiences and keywords.
Conversion event tracking
Configuring your event tracking (and fixing misconfigurations) to give you clear visibility on ROI.
Rapid iterations for faster learnings
Weekly reviews and optimisations keep your campaigns agile and effective.
Sid’s expertise in growth marketing is a superpower. He brought a structured approach to what initially felt like chaos, helping us prioritise and focus on what truly matters.
– Olaolu Olaleye, CEO and Founder of FACIIT
Track record of high-growth success:
37%
Month-over-month MRR growth, first year from the launch of Krotos Studio
610%
Annual ARR growth from the first to the second year of Krotos Studio
59%
Of closed pipeline revenue influenced as Mindset AI’s Fractional Growth Partner
2X
Year-over-year revenues at Flavours Holidays and Lenses in Glasses
Your investment in growth
£1,249/month (no VAT)
This monthly payment gives you:
- Access to senior fractional Chief Marketing Officer expertise without big upfront costs or long-term commitments.
- 10 hours of my time each month at a preferential rate of only £125/hour, compared to my standard rate of £210/hour.
- Writing ad copy and setting up campaigns – Full service. Conversion event tracking, keywords, targeting, and creatives fully aligned with your strategy.
- Editing or crafting landing pages – Ensuring campaigns don’t just get clicks, but actually convert.
- Flexibility to use time as needed – Front-loaded for strategy work, then scaled up or down as required.
- Complete transparency – Every hour tracked, every action accounted for.
In the first weeks, I focus on the groundwork that prevents wasted ad spend and sets the stage for measurable, scalable growth:
- Gathering your customer insights – From you, your team, existing reviews/surveys, and (highly recommend for rich, deeper insights) Jobs-to-Be-Done customer interviews (~1.5 hrs per interview).
- Building strategic foundations – Mapping Four Forces of Progress, analysing Competitive Alternatives, defining Positioning, crafting your Value Proposition, and developing a Messaging House.
The strategic foundations aren’t limited to just Google Ads. As we progress, your monthly time requirements usually adjust, often reducing as campaigns stabilise, or scaling up if you choose to expand into Meta Ads, search engine optimisation, email newsletters, influencer marketing, partnerships, offline campaigns, CRM automation, and growth hacking.
Together, we’ll cover the entire marketing mix, using deliberate experimentation to build a growth system that compounds over time.
❌ Not another retainer trap
You’re not locked into month-after-month retainer contracts that unfairly reward agencies and consultants for doing some heavy lifting upfront, then coasting on light-touch work, or worse, doing absolutely nothing with zero accountability.
They justify their fees as “blocking out time,” but in reality, they’re burning your budget without delivering meaningful progress.
With me, you get a flexible, transparent engagement where every hour is accounted for, and every action drives outcomes.
⚡ No lock-ins or minimum terms.
⚡ Preferential hourly rates as low £125/hour available. Learn more here.
⚡ Ad spend and tools billed directly to you—no hidden margins or fees.
⚡ You’re in control: scale up or down, pause, or stop anytime.
Sid is a true growth hacker. No matter the challenge, his response was always positive: “If you can imagine it, we can do it!” His ability to investigate, experiment, and deliver was vital in growing my business. Thanks to his involvement, we delighted our customers and scaled successfully.
Sid has been a trusted advisor for over ten years, supporting my two online and one in-store ventures. His honesty and trustworthiness are rare in marketing. Without his guidance, I would have faced costly mistakes with suppliers and struggled to grow as I did.
– David Syme, Optical Industry Entrepreneur
How to know if you’re a perfect fit?
- SMEs and startups who’ve tried Google Ads but are frustrated with results.
- Founders who want customer insights, fast, to refine positioning and messaging.
- Teams tired of agencies that burn through budgets and offer little transparency.
- Businesses ready to scale what works and park what doesn’t.
Working with Sid was a game-changer for our product launch.
His structured approach to messaging helped us realise that we needed to focus on our customers’ pain points, not just the solution we offered.
– Amin Rigi, CEO of Eyesight Electronics
Brands I’ve helped grow:
Frequently asked questions
You may have questions about how my Google Ads service works. Here are some of the most common ones:
Stop guessing. Start growing.
Don’t let another quarter slip by with underwhelming results. With the right Google Ads strategy and hands-on execution, you can:
⚡ Drive relevant, high-converting traffic.
⚡ Validate positioning and messaging faster.
⚡ Turn every marketing pound into measurable growth.
Let’s review your Google Ads setup and explore how we can unlock its true potential.With the right strategy, Google Ads can fuel real business growth. Stop burning cash. Start seeing results.
Such an informative consultation with Sid. He provided helpful expertise and data based insights, in an accessible and understandable way, giving me much needed knowledge that will be invaluable to me and my business moving forwards.
– Sarah Gallacher, Managing Director, Purple House Clinic Edinburgh