Fractional CMO (Chief Marketing Officer)


Achieve Your Growth Goals Faster Without the Full-Time Commitment or Cost

Whether you’re preparing for a product launch, gearing up for a funding round, facing a market downturn, or simply needing a strategic reset, my Fractional CMO service offers the senior strategic expertise you need, precisely when you need it.

Your business deserves top-tier marketing leadership, but hiring a full-time Chief Marketing Officer early can be costly and risky. I fill that gap, guiding your strategic efforts, aligning your teams, and delivering measurable results.

Brands I’ve Helped Grow


Krotos Logo
Lenses in Glasses Logo
Flavours Holidays Logo
NHS Scotland Logo
The Bed Shop Edinburgh Logo
Mindset AI Logo

Is Your Marketing Struggling to Deliver?

Growth is sluggish or has stagnated. You are investing time, money, and energy into marketing, but the returns aren’t there. Campaigns feel disjointed, your team is overwhelmed, and nothing seems to move the needle despite your best efforts. Sound familiar?

Low Return on Investment


Your campaigns aren’t delivering the returns you expected. Every pound spent feels like a gamble, and it’s hard to see where the value comes from.

Lack of Senior Leadership


Your team is capable but missing the strategic leadership that turns reasonable efforts into great results. Without a clear direction, even the best ideas can fall flat.

Disjointed Efforts


Agencies and freelancers work hard, but their efforts are scattered and ineffective without alignment. It’s like everyone is rowing in different directions.

Sid’s contributions have been nothing short of extraordinary. He consistently demonstrates exceptional strategic thinking, anticipating market trends and positioning the company for success.

Lars Kischkel, Chief Commercial Officer, UJAM

The Fractional CMO for Your Needs

When you partner with me as your Fractional Chief Marketing Officer, you gain more than just a consultant—a strategic partner dedicated to setting a clear strategy, aligning teams, and unlocking steady growth.

Strategic Leadership


I provide expert guidance that aligns all your marketing efforts with clear, measurable goals—no more random marketing tactics—just focused, strategic actions that drive results.

Cost-Effective Expertise


You get the high-level expertise of a senior SaaS marketing leader without the full-time cost. It’s an innovative and scalable solution designed to fit your budget.

Hands-On Implementation


I’m not just here to advise—I’m here to execute. I work alongside your team to execute every plan flawlessly, from strategy to implementation.

What You Get With My Fractional CMO Service

My Fractional CMO service is comprehensive and perfect for startups and SMEs with aggressive growth targets.


Bespoke Growth Strategies

I develop tailored growth strategies based on deep customer insights and your specific business goals. I keep the focus on strategies that can drive sustainable growth and deliver measurable results.

Campaign Management

From inception to execution, I oversee your marketing campaigns, ensuring they hit the mark. I bring the experience of running high-impact campaigns across channels—digital, social, traditional, and beyond.

Budget Optimisation

Every pound counts! I help you maximise your marketing budget by allocating your resources wisely and efficiently. There is no wasted spending, no guesswork, just clear, focused action.

Team Alignment and Coaching

I empower your team with the skills, knowledge, and direction they need to succeed. Through workshops and one-on-one coaching, I ensure everyone is aligned and striving to achieve the same goals.

Agency and Freelancer Coordination

I ensure all your external partners—agencies, freelancers, or vendors—work cohesively. With clear communication and alignment, we maximise the impact of every marketing effort.

Data-Driven Decisions

Marketing isn’t a shot in the dark. I rely on data to inform decisions, from strategy development to campaign adjustments. I track metrics, interpret results, and refine our approach based on what’s working.

Track Record of High-Growth Success


37%

Month-over-month MRR growth, first year from the launch of Krotos Studio

7%

Week-over-week MRR growth, first year from the launch of Krotos Studio

610%

Annual ARR growth from the first to the second year of Krotos Studio

2X

Year-over-year revenues at Flavours Holidays and Lenses in Glasses

How My Fractional CMO Service Works

Partnering with me as your Fractional CMO is a collaborative process designed to drive results. My terms are flexible without long-term commitments—start, scale up, scale down, stop.

1. Discovery Sessions

We start by exploring your business and customers to understand your unique challenges, opportunities, and goals deeply. These audit sessions set the foundation for our partnership and ensure our strategies align with your vision.


2. Strategic Blueprint

Next, I develop a tailored growth marketing strategy—a blueprint that guides every action we take. The strategy isn’t a cookie-cutter plan but designed specifically for your business to drive growth.


3. Implementation

With the strategy in place, we move into execution. I integrate closely with your team, providing coaching, mentorship, and hands-on support to implement every plan element effectively.


4. Ongoing Optimisation

Marketing is never static. We’ll continuously learn, review, and refine our strategies, making data-driven adjustments to keep your growth trajectory on track.

Preferential Package Rates

The packages offer flexibility to fit your needs, with the pre-purchased hours utilised over an agreed period of a maximum of four weeks. Each package ensures focused time for you and your team, providing dedicated support when you need it most.

Half Day

£699

Full Day

£1,199

20 Hours

£2,999

40 Hours

£4,999

Sid’s unwavering support and insightful guidance have been instrumental in overcoming various challenges, and achieving many successes.

Alex Cowland, Growth Marketing Specialist, KROTOS

I’ve Been Trusted By


Coca-Cola Logo
Fanta Logo
Cadbury Logo
Unilever Logo
Ogilvy Logo
McCann Logo

Commonly Asked Questions

You may have questions about how the Fractional CMO service works—here are some of the most common ones:


What does a Fractional CMO do?
Who needs a Fractional CMO?
How does a Fractional CMO differ from a full-time CMO?
How long is the typical engagement?
What industries do you specialise in?
What is the difference between a Marketing Consultant and a Fractional CMO?