Fractional CMO (Chief Marketing Officer)
Achieve your growth goals in months, not years.
Are you preparing for a product launch or gearing up for a funding round? Maybe you’re facing a market downturn or simply needing a strategic reset?
As a Fractional Chief Marketing Officer (CMO), I offer the C-level expertise you need, precisely when you need it. I step in, cut the bullsh*t, and unlock your growth.
Stuck at a growth plateau?
You’re pouring time, cash, and energy into marketing—posting on LinkedIn, spinning up ads, dabbling with campaigns. But nothing seems to work!
- User and revenue growth are stalling.
- Campaigns feel scattered and underwhelming.
- Agencies and freelancers are delivering tasks, but not outcomes.
- Your capable team is stuck in limbo without a mentor to guide them.
Meanwhile, investors are demanding predictable traction. Competitors are winning. And as a founder or exec, you’re tired of wearing the CMO hat on top of everything else.
I’m trusted by:
Your growth ceiling isn’t a marketing problem. It’s a leadership gap.
You’ve built a solid product. You’re investing in some form of marketing.
Without senior leadership at the helm, growth can feel nonexistent. Or, sluggish and hard to scale.
A Fractional CMO brings C-level growth leadership to recharge your strategy, rally your team, and scale users and revenue, without the risks of a full-time hire. The objective is to achieve predictable and sustainable growth.
Sid @ Unlock Growth: Your Fractional CMO
For over 24 years, I’ve helped startups, SMEs, and global brands break through growth ceilings, with customer-led strategy, rigorous execution, and results that stand up in boardrooms.
As your Fractional CMO, I embed within your business, not as a vendor, but as your Strategic Growth Partner.
I bring senior leadership to set the vision, align your team, and deliver measurable growth. Same focus and accountability as a full-time hire. Greater flexibility and efficiency for the stage you are at right now.
Brands I’ve helped grow:
What I bring to the table as your Fractional CMO
It’s senior growth leadership, delivering results that your team, board, and investors can see.
1. Customer-led strategy
No more guesswork. I uncover what truly drives your customers, then sharpen your positioning, messaging, and GTM strategy to cut through the noise. And stay there.
2. Commercial ownership
I align marketing with your business model and revenue goals. CAC, LTV, retention, pipeline health. Every pound spent is tied to growth, not vanity metrics.
3. Hands-on leadership
I don’t drop a slide deck and disappear. I embed, lead initiatives, and drive execution with the same focus as a full-time CMO, but on flexible terms.
4. Team alignment and development
Your team gains clarity, confidence, and capability. I coach and mentor them so they can sustain growth long after my engagement.
5. Rapid growth experimentation
We validate strategies fast with disciplined sprints. We’ll double down on what works and park what doesn’t. No burning cash or energy!
6. Scalable systems and reporting
I build playbooks that are unique to you and repeatable. I wire up easy-to-read dashboards to track, optimise, and scale efficiently.
I’ve been trusted by:
Why trust me with your growth?
I’ve spent 24 years helping founders, teams, and boards unlock growth in fast-moving, high-stakes environments.
Trusted by the ecosystem
Techscaler, Barclays Eagle Labs, Digital Boost, and the University of Edinburgh trust me to mentor their founders. I bring the same clarity and momentum to your business.
Proven growth leadership
At Krotos, I delivered 37% month-over-month MRR growth. That’s the kind of growth most founders dream of. I’ve built scalable marketing engines that last.
Obsessed with customer behaviour
I use customer-led strategies to uncover hidden levers for growth. I go beyond surface data to understand why people buy, why they don’t, and what makes them stay.
Strategic operator, not just an advisor
I don’t just tell you what to do. I roll up my sleeves and make it happen—leading strategy and execution like I’m part of your team.
Embedded style. Zero ego.
I don’t sit on the sidelines. I embed like an in-house CMO, collaborating, aligning your team, and owning outcomes with the same focus you bring as a founder.
Track record of high-growth success:
37%
Month-over-month MRR growth, first year from the launch of Krotos Studio
7%
Week-over-week MRR growth, first year from the launch of Krotos Studio
610%
Annual ARR growth from the first to the second year of Krotos Studio
2X
Year-over-year revenues at Flavours Holidays and Lenses in Glasses
Preferential Package Rates
The packages offer flexibility to fit your needs, with the pre-purchased hours utilised over an agreed period of a maximum of four weeks. Each package ensures focused time for you and your team, providing dedicated support when you need it most.
Half Day
£699
Full Day
£1,199
20 Hours
£2,999
40 Hours
£4,999
Commonly asked questions
You may have questions about how the Fractional CMO service works. Here are some of the most common ones:
Sid’s contributions have been nothing short of extraordinary. He consistently demonstrates exceptional strategic thinking, anticipating market trends and positioning the company for success.
– Lars Kischkel, Chief Commercial Officer, UJAM
Sid’s unwavering support and insightful guidance have been instrumental in overcoming various challenges, and achieving many successes.
– Alex Cowland, Growth Marketing Specialist, KROTOS
Don’t let another quarter slip by with lacklustre results
Your business deserves more than disjointed tactics and guesswork. Let’s cut the noise, focus on what works, and build your growth engine. Schedule your complimentary 60-minute consultation today to explore how my Fractional CMO service can help your business grow.