Sid radically shifted my perspective, helping me see my product through the eyes of a potential buyer. He’s an exceptional listener, incredibly generous with fresh ideas and practical suggestions, and has been an invaluable guide throughout the entire process, from refining our marketing strategy to landing our first client.
– Daniele Fanelli, Founder and Director @ comCensus.org
Building Vero, we’d been stuck on growth for some time, and Sid gave us incredibly valuable guidance and advice. He was very well-structured in the way he approached marketing and helped us go back to the fundamentals to really uncover and refine our core message.
What stood out most was how Sid used relatable real-world examples and broke down frameworks in a way that was easy for us to understand and apply within our own context. He gave us a lot of clarity, practical direction, and genuinely useful food for thought moving forward.
– Supharat Tantanarungsee, Co-Founder @ Vero Financial
It’s quite difficult to find someone who can provide a structured and clear pathway to marketing a product. Feeling overwhelmed by the sheer number of possible marketing directions, we initially came in expecting surface-level advice. Instead, we left with a much deeper understanding of how we should think about our brand messaging before even attempting to sell the product.
– Sofia Sukach, Co-Founder @ Vero Financial
I truly appreciate the clarity and actionable advice that Sid provided. Sid has given me a lot to think about and a clear direction for next steps.
– Leon Gordon, Founder / Principal AI & Data Strategist @ Onyx Data
Sid’s is a Storytelling mastermind! The mentoring with him was practical and specific to my situation. He asked questions I hadn’t considered and worked with what I already had, rather than using a generic approach.
For two years, I’ve been clear on the work I do, helping founders shape products that people value, improve how those products are presented to investors, and avoid building things that don’t gain traction. The challenge was putting that into words in a clear and consistent way. In two sessions, Sid helped me structure this into three core pillars and an overall positioning I can finally explain and use.
After working with Sid, I can explain my positioning more clearly and in a way that reflects how I actually work.
– Michelle Hussel, Fractional Design Partner @ Hussel Design
Sid was a really helpful sounding board in the run-up to Scottish EDGE.
He helped me refine the emotional storytelling behind Draconite™ and shared really useful marketing frameworks that went well beyond the pitch training. Sid had a genuinely holistic understanding of what I was trying to achieve, offered insight beyond the immediate competition, and asked probing questions that helped me sharpen my delivery.
We went on to win and secure the amount of funding we’d been hoping for. But the benefit extended beyond that and will help drive Draconite™ forward.
– Dr. Alisha Fuller-Armah, Inventor + Founder @ Draconite™
Sitting down with Sid to talk through growth strategy was an absolute game-changer. The session was fantastic, with loads of valuable insights. Sid provided clear, actionable steps I can’t wait to try! I really appreciated his high integrity and honest approach. Any business looking for sustainable growth should absolutely speak with him!
– Yana Varankova, Product UX Strategist and Psychologist
Working with Sid has definitely had a huge positive impact on WorkPhotos SEO and other marketing areas. Thanks heaps, Sid!
– Craig Parker, CEO, WorkPhotos and Ex. Director of Operations, Skyscanner
I truly appreciate the clarity and direction Sid provided. Sid’s recommendations have given me a stronger sense of focus as I continue building Shop Much More. The ongoing support from both Sid and the CodeBase team has played a big role in helping me reach this stage, and I’m genuinely grateful.
– Samuel Johnson, Founder, Shop Much More
Sid really took the time to understand our current problems and helped us plan what to focus on. He also shared materials. Highly recommend!
– Yafet Melake, Co-Founder, Expanse Compute
Sid was able to understand our product and listened to the challenges that we were facing. He highlighted key gaps and helped structure a clear path to move forward. Real value.
– Simon Santamaria, Co-Founder, Emberon Tech
Sid Kathirvel, your session yesterday was brilliant. It clarified things for me, and I went straight home and kept working on what we’d been working on during the session, and I believe I’ve made a breakthrough.
– Claire Patricia Campbell, Creator of Musoplay
As we start the process of taking Hire Kind to a wider audience, the marketing and brand session with Sid Kathirvel could not have come at a better time. Sid thanks so much for taking the time to share your expertise.
– Lynn Killick, Co-Founder, Leading Kind and Hire Kind
Thanks so much for taking the time to share your expertise with our community.
– Heidi Simpson, Regional Accelerator Director, NatWest Group
Sid was so helpful in helping us identify where to sharpen our messaging and how to convey our mission to our audience.
– Jon Hudson, Co-Founder, TEAL (Teachers’ Empowerment and Advocacy League)
Sid brought structure, clarity, and a customer-led system that turned our random acts of marketing and chaos into consistent results, helping us grow revenue and raise £4M.
– Dexter Hutchings, Head of Marketing, Mindset AI
Sid isn’t just strategic. He rolls up his sleeves and gets stuck in. He made marketing a respected, results-driven function in our business.
– Dexter Hutchings, Head of Marketing, Mindset AI
Working with Sid transformed me as a leader. He gave me the tools, confidence, and frameworks to scale both our marketing and my team.
– Dexter Hutchings, Head of Marketing, Mindset AI
Sid joined us at a time when marketing felt like random acts with little to show for it. He brought frameworks, discipline, and clarity that helped move us from opinion-led decisions to customer-driven insights and repeatable results.
Sid became an embedded partner, equally strong on strategy and execution. The impact was huge: marketing gained structure, the board gained confidence, and we went on to close £4M in investment.
– Dexter Hutchings, Head of Marketing @ Mindset AI
Sid was really great at extracting the right bits of information from us in order to work out how to best present key benefits for our customers. It was a great workshop that helped us start framing the initial bits of positioning for our first launch.
– Ana Betancourt, CEO @ Black Goblin
Sid’s session was insightful and brought up important elements for the company roadmap. The tools and materials are very useful for discovery and organisation.
– Haendel Mex, CTO, Black Goblin
Sid was really good at helping organise our thoughts and aid us in shaping marketing language for our product.
– James Clarkson, Product Manager, Black Goblin
Sid provided helpful expertise and data based insights, in an accessible and understandable way, giving me much needed knowledge that will be invaluable to me and my business moving forwards.
– Sarah Gallacher, Managing Director, Purple House Clinic Edinburgh
Sid is full of knowledge, full of energy and very easy to talk to! He offers personalised support, depending on your needs and can explain complex topics in a simple and accessible way.
– Katarzyna Pohorecka, Enterprise Associate, Edinburgh University
Restructuring my mindset to focus deeply on the customer’s pains, needs, and anxieties, as this will drive my business! Great session for startups trying to find their direction and approach to marketing. Really useful.
– Carl Bettosi, Cofounder, Tiplo
Very relevant. Clearly, Sid’s advice is coming from many years of experience testing what does/doesn’t work. Sid was able to tailor the advice specifically to my company, which we had only just learnt about at the beginning of the call.
– Dr. Arianne Ross, Doctor and Founder @ Jumelé
Sid helps you unlock your own ideas and steers you in the right direction.
– Louise Martin, Founder and CEO, RigRun Ltd
With Sid’s rare combination of method, skill, and talent, we were able to achieve in just a few hours what we had been struggling with for a long time.
You’ll walk away with valuable insights, high-quality marketing materials, a clear direction forward, and a trusted marketing partner in Sid.
– Mungo Ganbold, Business Strategy Manager @ FENNEX
Sid has been amazing in helping us rethink our website, sharpen our messaging, and get crystal clear on our value proposition—cutting through the confusion and making sure it lands with the right audience.
The whole process of redesigning a new website has still been painful at times, but Sid made it far less so.
– Nassima Brown, Strategy Director, FENNEX
Outstanding expert support, leveraging powerful tools to achieve tangible results. Sid is an excellent mentor for marketing strategy and execution.
– Nassima Brown, Strategy Director, FENNEX
Sid shared invaluable strategies to uncover growth opportunities and position businesses for long-term success. Sid inspired participants to think critically about their brand, positioning, and messaging.
The session reminded us that growth is intentional, starting with the basics and building a robust playbook for success.
– ONE Digital Tech, Opportunity North East
After hearing my pitch about the company’s background, I found it really helpful that Sid tailored his recommendations and advice to focus on strategies that would deliver the greatest value to my business.
The discussion was incredibly insightful and provided valuable lessons on strategically leveraging marketing to acquire more customers.
– Sam Evans, Founder and CEO, Aeroflow
Really sunk in and made sense. Sid took the problem space I had learned about previously and helped me really understand it and imagine it in practical application.
– Hector M. Fried, Co-founder, inChat
Very useful. Sid talked me through lots of the basics of marketing and how to get started with developing a strategy that will work for us. He also provided lots of material that we could learn more from following our meeting.
– Eva Steele, Co-founder, Amytis
Very insightful. Before I met with Sid, I wasn’t sure of how to position myself. During the call, I realised I had more work to do to correctly understand my ideal client and where they are in their buying journey.
– Debora Blewoussi, Founder, Bee Interview Ready
Fantastic insights and experience. Easy to talk to, friendly and thoughtful.
– Dr Kate Cameron, Founder and CEO, Cytochroma
The framework Sid shared about understanding customer needs and positioning has really stuck with me. Sid’s advice was not only incredibly practical but also so inspiring.
– Jane Nie, Leadership Coach for Ethnic Minority Women
I had a session with Sid on how to grow our radio station to attract advertisers and sponsors. I liked the questions Sid asked as they were thought provoking and helped me see from a different perspective.
I was able to see where we needed to improve as an organisation. And eventually we found a unique edge that can potentially help our organisation grow. Thanks Sid. Enjoyed our session.
– Eloho Efemuai, Musician and Broadcaster, Heartsong Live
Sid was well prepared for our call, and his guidance was specific to my business and not to all businesses as a whole. He was very insightful and extremely helpful in the niche of my market. Great session, thank you!
– Carol O’Grady, Queen of Caviar
Sid was helpful in providing useful feedback on the importance of my messaging—that there should be more focus on SHOWING, not telling, about ‘us’/’my business’.
– Veronica Broomes, Peak Homes Yorkshire
Sid’s session was super accessible and easy to understand, turning marketing strategy into simple, actionable steps. He made it feel achievable and realistic vs daunting. Thank you for demystifying and motivating.
– Annonymous Marketing Strategy Webinar Attendee
You’ve made the theoretical feel practical and possible. Thank you very much Sid.
– Sonnda Catto, Evidence-Based Nutritionist
Sid was very knowledgeable and professional, and the advice given was explained in a way so that I could understand it.
– Rosie Connor, JRC Specialist Slate Suppliers
Simple, straight to the point. Insightful with practical actions to do. Sid showed me how to connect my own persona to my customer success!
– Sashaa, MALKA London
Sid is highly experienced and shares his knowledge freely. Highly recommended.
– Pamela, Lilymat
Sid was extremely helpful and knowledgeable giving me references to follow up on and also a steer on what to do next. I would recommend Sid for a helpful and informative session.
– Mandy, Goodness Goodies
Sid took the time to ask probing questions and challenge my assumptions. He was very helpful in moving my plans forward.
– Jaiye E, Entreprenuer
Had a great conversation with Sid and he offered a fresh perspective and some very useful, completely unbiased advice.
– Quentin, Gloss Fuel
Sid is genuinely invested in the success of the founders he mentors.
The sessions we had were key in helping me clarify our strategy and focus on the most impactful areas for growth. I highly recommend Sid to any founder looking for a strategic partner who provides clear, actionable guidance.
– Damien Roux, CEO, Drimify Gamification Platform
I had a call with Sid. In less than 30 minutes, he instructed me on how to think about and run growth experiments, and then went on to set up some initial data sources and dashboards. It was amazing, it felt like walking into an oasis and getting a cold glass of water.
Finally, for the first time in 15 years, I have a structure and strategy for growth, and the visible metrics that will enable me to see what’s working.
– Martin Stellar, Coach for Ethical Sales
Sid was so helpful giving me advice and tips about business strategy for my small business. He was very professional and clearly knows his stuff. I now have a better idea about how to figure out my future business strategy.
– Hannah Capocci-Hunt, Founder, Elstree Soaps
Sid grasps the vision of your business and builds bespoke technologies to support our digital requirements and business growth. He delivers no matter how complex the task might be.
– Lorne Blyth, Founder, Flavours Holidays
Working with Sid was a game-changer for our product launch. His structured approach to messaging helped us realise that we needed to focus on our customers’ pain points, not just the solution we offered.
Sid helped us tailor our website structure and content to meet our customers’ needs effectively. The workshops provided were insightful and empowering, making a significant difference in our go-to-market strategy.
– Amin Rigi, CEO @ Eyesight Electronics
Sid’s expertise in growth marketing is a superpower. He brought a structured approach to what initially felt like chaos, helping us prioritise and focus on what truly matters.
– Olaolu Olaleye, CEO and Founder of FACIIT
Sid is a true growth hacker. No matter the challenge, his response was always positive: “If you can imagine it, we can do it!” His ability to investigate, experiment, and deliver was vital in growing my business. Thanks to his involvement, we delighted our customers and scaled successfully.
Sid has been a trusted advisor for over ten years, supporting my two online and one in-store ventures. His honesty and trustworthiness are rare in marketing. Without his guidance, I would have faced costly mistakes with suppliers and struggled to grow as I did.
– David Syme, Optical Industry Entrepreneur
Sid’s unwavering support and insightful guidance have been instrumental in overcoming various challenges, and achieving many successes.
– Alex Cowland, Growth Marketing Specialist, KROTOS
Sid’s contributions have been nothing short of extraordinary. He consistently demonstrates exceptional strategic thinking, anticipating market trends and positioning the company for success.
– Lars Kischkel, Chief Commercial Officer, UJAM