Growth Mentor

Stop burning cash and energy on tactics that don’t deliver

Most businesses struggle to get their marketing to drive real growth. Founders and teams often throw tactics at the wall—SEO, ads, social media, content—without clarity on what actually moves the needle.

I’m Sid from Unlock Growth, and I’ve spent 24 years helping businesses cut through the noise. Through accelerators like Techscaler, Edinburgh Innovations, and Barclays Eagle Labs, I mentor founders on how to:

1️⃣ Understand your customers deeply

  • Leverage Jobs-to-Be-Done (JTBD) customer interviews and Four Forces of Progress to uncover why people buy—and why they don’t.
  • Get clear on the real problems your business solves (it’s often not what you think).

2️⃣ Sharpen Your Positioning

  • Apply April Dunford’s positioning methodology to stand out in crowded markets.
  • Identify your true competitive alternatives, define your unique advantages, and communicate your values persuasively.

3️⃣ Craft messaging that sticks

  • Develop a clear, compelling value proposition that instantly communicates why your business matters.
  • Use the “SHOW, don’t tell” approach to make your messaging resonate through clear benefit-driven copy and high-performing landing pages.

4️⃣ Set the right goals and track progress

  • Implement North Star Metrics, Key Drivers, and OKRs to stay focused on measurable outcomes.
  • Avoid vanity metrics—focus only on what moves the business forward.

5️⃣ Experiment, test, and scale

  • Run structured growth experiments to validate product growth and marketing channels.
  • Double down on what works and stop wasting budget on what doesn’t.

For most mentees, steps 1-3 are game-changing, unlocking clarity and confidence in their growth strategy.

Sid Kathirvel

Access to strategic growth mentorship

You don’t need to be in an accelerator to get this level of strategic growth mentorship. Now, you can work with me directly—without waiting for a programme, application process, or cohort schedule.

Who is this mentoring for?

  • Early-stage founders struggling to communicate their value proposition and messaging.
  • Scale-up teams refining their growth strategy for customer acquisition and retention.
  • Businesses burning cash on ineffective tactics and looking for proven growth strategies.

What do you get?

  • 1:1 Mentorship sessions – Get tailored feedback on your positioning, messaging, and growth strategy.
  • Clear frameworks & action plans – No fluff—just proven methodologies that deliver results.
  • Real-time strategy adjustments – Test ideas, iterate fast, and avoid costly missteps.
  • A senior Strategic Growth Partner – Get the guidance of a fractional CMO-level expert, not a generic coach.

How to get started:

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⚡ Power Hour

£210/hour

For founders and teams who need a focused deep dive on a specific challenge. Perfect for troubleshooting positioning, refining messaging, or a growth bottleneck. Leave with clarity and an actionable plan.

📈 Ongoing Mentorship

£750/month

Periodic, high-touch mentorship with 4 x 60-minute calls per month. Priority support, tailored guidance, and ongoing strategy adjustments to ensure continuous progress and keep you moving forward.

🚀 Custom Advisory

Get in Touch

For businesses needing a more embedded, hands-on engagement such as fractional growth leadership.

Why choose me as your growth mentor?

  • 24 Years of hands-on growth experience – Not just theory. I’ve built and scaled businesses across tech, e-commerce, and SaaS.
  • Trusted by top accelerators – I mentor founders at Techscaler, Barclays Eagle Labs, and Edinburgh Innovations—and now you can access the same expertise.
  • No fluff, just growth – I don’t sell generic marketing advice. I use customer insights, positioning frameworks, and data-backed experiments to unlock growth.
  • Flexible, no long-term commitments – Work with me on a one-off basis or monthly, with full transparency on time and investment.
Sid Kathirvel