Sid Kathirvel

Learn key lessons from Jaguar and Tropicana rebrands to avoid common pitfalls and focus on customer value.

Focusing on branding won’t drive growth. Solve customer problems first to build value, loyalty, and long-term success.

Maximise your marketing budget with smart, cost-effective marketing strategies that deliver results and fuel growth.

Learn to spot and avoid budget-wasting marketing tactics, focusing instead on strategies that deliver real growth.

Focus on building a strong, recognised brand for long-term SEO success rather than relying on link-building tactics.

AI overviews and large language models (LLMs) are reshaping SEO, making rankings alone less effective. Learn how to stay ahead.

Learn about the real costs of SEO and why rankings alone won’t ensure traffic or conversions and revenue for your business.

Learn how to accurately forecast SEO results using both top-down and bottom-up methods for better business outcomes.

Understand when SEO might not suit your business and explore alternative strategies for growth and visibility.

Explore why hiring a marketing agency isn’t always the best choice and discover smarter, scalable alternatives.

Leverage Google Search Ads to drive high-intent traffic and scale growth quickly, even outperforming slow SEO results.

Choose the right growth partner by understanding the differences between advisers, coaches, mentors, and partners.

Prioritise product-market fit to build a sustainable business foundation before focusing on personal branding efforts.

Evaluate your marketing spend critically. Learn how to assess if your retainer delivers real, measurable value.

Master conducting Jobs-to-be-Done interviews with actionable techniques to uncover customer motivations and improve your offerings.

Unlock your business’s potential by understanding holistic growth strategies that integrate marketing, sales, and more.

Objectives and Key Results (OKRs) and how they can transform your business strategy into actionable steps.

Embrace and rally behind the North Star Metric to focus your business efforts and drive significant growth.

Transform your customers’ pain into advocacy by understanding and leveraging the Physiotherapist Moment in their journey.

Discover how the five stages of customer awareness helps identify gaps and uncover growth opportunities, and develop content strategies.

Position your brand/product/service effectively using April Dunford’s strategies. Learn to outshine competitors and stand out.

Discover how you can use the Four Forces of Progress to influence customer decisions and drive your business growth.

Learn how jobs-to-be-done interviews can reveal deep customer insights to strategise and fuel your business growth.

Explore how purpose, persistence, time, and investment can help you achieve ambitious goals that may seem impossible.