On-Demand Marketing Director
Is your marketing delivering bang for your buck?
As a business owner, you understand the need for marketing that drives revenue. But keeping up is tough when your growth is stagnant and competitors crowd your market.
Does your internal team need expert guidance and direction?
Are your agencies and freelancers really delivering, or are they using selective data and non-existent reporting to justify their monthly recurring fees?
Do you feel confident scrutinising their work, or would you rather a senior marketing leader ensure that your marketing budget gets value for money?
Real growth needs more than a cookie-cutter approach.
To truly grow, you need more than generic marketing tactics. You need someone who deeply understands your business and customers—someone who can identify and commit to what really drives results.
That’s where I come in—as your On-Demand Marketing Director.
I don’t push or apply a one-size-fits-all playbook. Instead, I bring fresh insights tailored to your unique needs, helping you find and implement the right strategies for success.
In short, I ensure every pound you spend drives the revenue growth you’ve been aiming for.
Brands I’ve Helped Grow
Sid is a true growth hacker. No matter the challenge, his response was always positive: “If you can imagine it, we can do it!” His ability to investigate, experiment, and deliver was vital in growing my business. Thanks to his involvement, we delighted our customers and scaled successfully.
Sid has been a trusted advisor for over ten years, supporting my two online and one in-store ventures. His honesty and trustworthiness are rare in marketing. Without his guidance, I would have faced costly mistakes with suppliers and struggled to grow as I did.
– David Syme, Gibson & Syme Opticians / Lenses in Glasses
How I drive your revenue and business growth
Customer-centric and lean strategy
I begin by immersing myself in your business and understanding customers’ needs. I base every strategy on real insights instead of making assumptions. To ensure every initiative is grounded in proven success, we’ll test ideas on a small scale to validate them before scaling. I keep the focus on delivering value and driving revenue.
Transparent, continuous learning
I maintain a living strategy document—a dynamic roadmap updated regularly with every insight, success, and lesson learnt. Through weekly or fortnightly check-in calls, I keep you involved and informed, with full transparency, how our efforts drive your growth.
Collaborative and scalable
Growth is a team effort. I’ll work closely with you and your team, aligning our actions with your goals. I collaborate as your growth partner to help implement the strategy. We’ll start with what’s proven to work and build on that success. I’ll ensure that we remain agile—scaling winning strategies and quickly pivoting from those that don’t perform. This dynamic approach ensures we’re continually optimising for the best possible outcomes.
Empowering your team
Your team is central to sustained success. I provide mentorship and hands-on support, equipping your team with the necessary skills and confidence. We want to hit targets, and also build a capability that can drive growth long after achieving our immediate goals.
Performance-driven accountability
I establish clear metrics to measure success and regularly review them with you to ensure we’re on track. I also manage your freelancers and agencies, assuring they deliver real value. You get results—not vague reports or excuses.
I’m Trusted By
Does your business need an On-Demand Marketing Director?
Is your business facing stagnant growth, stretched resources, or underperforming marketing efforts? If so, you need support from an On-Demand Marketing Director.
This offering is ideal for SMEs that need senior marketing leadership without long-term and full-time commitments. Whether you’re looking to explore new growth opportunities, refine your marketing strategy, or oversee your marketing investments to yield results, I bring the expertise and adaptability required to unlock your business’s full potential.
I provide the strategic oversight and necessary hands-on support to drive sustainable growth.
Sid’s contributions have been nothing short of extraordinary. He consistently demonstrates exceptional strategic thinking, anticipating market trends and positioning the company for success.
– Lars Kischkel, Chief Commercial Officer, UJAM
How do we get started?
Your time is valuable, and starting afresh can feel overwhelming. From day one, I’ll walk you through every step, making sure you’re comfortable with our plan and confident in the direction we’re headed. Together, we’ll build from the basics, and if you’re ever unsure, I’m just a call or message away.
1. Goal setting
We’ll briefly review the status quo and agree upon what good looks like. Good = What we aim to and can achieve in the first three months and the following three. The goals will be the basis for every strategy and initiative we’ll work on.
2. Positioning and messaging
Positioning and messaging are the foundation of all successful marketing efforts. We’ll craft a compelling value proposition that sets you apart from competitors and resonates deeply with your target audience. This clear and consistent messaging will ensure that every communication—online, in-store, or through ads—amplifies your brand’s unique strengths and drives customer engagement.
3. Metrics + strategy tracking
I’ll start by establishing a key weekly metrics spreadsheet (to track and keep our focus on the numbers that matter the most) and an incremental strategy document (to log all discussions, initiatives, and learnings).
4. Weekly reporting
We’ll set up weekly check-in calls for reporting and course alignment. I recommend a 45-minute video call once a month and 20-minute video calls for the other weeks.
5. Tactics validation
I’ll implement a small number of prioritised tactics. I’ll observe, learn, adapt, and iterate those tactics.
6. Tactics scaling
I’ll make recommendations for scaling (doubling down / adding more budget) on tactics that show promising growth.
7. Systematisation
Some tactics can run on their own. Other tactics need systematisation—dedicating a team member or external person to periodically manage and maintain the tactic by following our playbook.
I’ve Been Trusted By
What’s the investment and value?
£1,249/month
Preferential Package
For £1,249 (no VAT) a month, you’ll receive senior marketing leadership, tailored strategies, and hands-on execution that directly impacts your bottom line. We’ll also continually assess the ROI of each initiative to ensure you’re getting the most value from your investment.
You’ll benefit from about 10 hours of my partnership time each month. The workload will be higher for the first few months, so I’ll allocate additional hours upfront and adjust the following months accordingly. I’ll maintain and share a transparent, high-level record of how my time is invested in your business.
My standard hourly rate is £165 per hour. You’re getting a preferential package, paying only 75.69% of my hourly rate. I recommend an initial engagement of three months with a review and renewal based on mutual agreement beyond that. You have complete flexibility to terminate the contract at any point. No notice period is required. In the case of termination by you, any remaining credit for unused hours will be calculated and refunded/adjusted by applying the standard hourly rate of £165 across the discounted units of time provided. Payment terms will be £1,249, paid upfront by Direct Debit each month.
Ad spend costs, and any tools or external vendors will be in addition to my fees and billed directly to you.
Will this be worth the investment?
I get it—every pound matters when you’re running a business. While I don’t promise overnight success (no one should), I do promise that every initiative will be backed by real insights, tested before scaling, and focused on measurable growth. The methodology has been battle-tested by small and large enterprises, including PayPal, Amazon, and DropBox. It’s worked for other businesses I’ve partnered with and is your clearest path to success.
You’ll see a tangible return—whether it’s through more qualified leads, improved conversion rates, or higher customer retention. And if something isn’t working, we’ll adjust quickly. We won’t be throwing money at ads or flashy tactics just for the sake of it. Instead, we’ll grow by learning what truly resonates with your audience—and we’ll stop anything that doesn’t—so you don’t waste your resources.
I’m your partner, not just an advisor or consultant.
A concern you might have when hiring an outsider is, “Will they really understand my business?” It’s a fair worry. After all, nobody knows your business better than you. I’ll spend time learning about your business, market, and, most importantly, customers. Within the first week, I’ll already be in your systems, digging into reports and finding the opportunities hiding in plain sight. You’ll feel like you’ve added a key player to your team—a partner who knows your business inside and out and is just as invested in your success as you are.
What’s the timeline and next steps?
We’ll discuss your status quo over an initial 60–minute in-person meeting or video call. If I sense a strong match for my growth expertise, I’ll invite you to provide access to your systems, analytics, reports from agencies/freelancers, etc. I’ll spend half a day combing through and auditing everything. I’ll schedule a meeting to present my findings and a proposal for our partnership. Once I have your go-ahead, I’ll send a standard contract for you to review and sign.
Upon agreement, we’ll begin our collaboration as soon as my availability permits. In the first week, we’ll focus on goal-setting and positioning, with the aim of launching initial tactics within two weeks. We’ll have our first performance review within a month, where we’ll assess the initial impact and make any necessary adjustments.
Track Record of High-Growth Success
37%
Month-over-month MRR growth, first year from the launch of Krotos Studio
7%
Week-over-week MRR growth, first year from the launch of Krotos Studio
710%
Projected annual ARR growth during FY 2023-24 for Krotos Studio
2X
Year-over-year revenues at Flavours Holidays and Lenses in Glasses
Sid’s unwavering support and insightful guidance have been instrumental in overcoming various challenges, and achieving many successes.
– Alex Cowland, Growth Marketing Specialist, KROTOS
Let’s collaborate for success.
As your On-Demand Marketing Director, I will work closely with you to craft a strategy tailored to your business, grounded in actionable insights, and designed for scalable success. Together, we’ll turn your marketing challenges into growth levers that propel your business forward.
Don’t let stagnant growth hold you back. Reach out today, and let’s discuss how I can help you achieve your business goals through a customised, results-driven approach.