Unlock Growth Without Burning Cash or Energy
Too many businesses burn cash and energy on marketing that doesn’t deliver. Throwing spaghetti at the wall might keep you busy, but let’s be honest—it rarely sticks.
You are probably doing everything you can, but still not seeing progress. The last thing you need is more fluffy marketing adding fuel to the fire. That’s where businesses bring me in.
I’m Sid from Unlock Growth. I’ve spent 24 years helping founders and teams break through growth ceilings.
I strip things back to first principles. Only a customer-led strategy cuts through the noise. We dig deep into what truly drives your customers. We sharpen your positioning. We craft messaging that sticks. And we validate everything with deliberate, data-backed experiments.
We bin the guesswork and go after repeatable wins. That’s why accelerators like Techscaler, Barclays Eagle Labs, Opportunity North East, and Edinburgh Innovations trust me to mentor their startups.
You can access my expertise in flexible roles such as Embedded Growth Partner, Fractional C-Suite Officer, or Growth Mentor.
Let’s unlock your growth levers and smash through that ceiling.
I’m trusted by:
Sid’s contributions have been nothing short of extraordinary. He consistently demonstrates exceptional strategic thinking, anticipating market trends and positioning the company for success.
– Lars Kischkel, Chief Commercial Officer, UJAM
How can I help you?
For startups and scaleups
Need senior growth and marketing leadership without hiring full-time? I partner as your Fractional CMO or CGO, shaping your strategy, running traction experiments, and scaling users and revenue, ultimately.
For growing SMEs
Need clarity, control, and confidence in your marketing? I partner as your Fractional Marketing Director, fixing what’s not working and building a system that delivers measurable growth.
Rates and packages
Free yourself from zombie retainers and blood sucking lock-in terms.
My flexible packages start at £125 per hour, with your growth as my priority.
Explore all packages and pricing details »
Brands I’ve helped grow:
Sid isn’t just strategic. He rolls up his sleeves and gets stuck in. He made marketing a respected, results-driven function in our business.
– Dexter Hutchings, Head of Marketing, Mindset AI
We’ll start with clarity.
Being busy doesn’t mean being effective.
Many marketers rely on the tactics they know—brand, SEO, social posts, video content, ads, or influencers—without addressing whether they will drive your business growth. Activity, for activity’s sake, doesn’t lead to growth. Instead, as your strategic growth partner, I focus on outcomes.
Growth begins by stripping things back to the basics:
- What makes your business unique, memorable, and worth choosing?
- What do you offer, and how does it compete with alternatives?
- Who are your ideal customers, and why are some not converting?
- Is your messaging clear, punchy, and sticky?
- What’s the user journey from discovering you to becoming an evangelist?
- Are you accurately tracking data to know what’s working and what’s not?
- Finally, is your team aligned on your business goals and priorities?
We lay strong foundations. With clarity established, we turn insights into focused action.
We’ll execute with precision.
Growth needs to be deliberate and measurable.
I go beyond the typical boundaries of marketing freelancers, agencies, and consultants. Embedded in your business, I work closely with you and your team to align with your objectives and take ownership of outcomes. By combining strategy with hands-on execution, I ensure that every effort is impactful.
Using systematic frameworks, we identify bottlenecks, align everyone around the work that delivers the most impact, and unlock hidden growth levers.
We run disciplined growth sprints. This rapid experimentation and validation process allows us to learn and iterate quickly, scale what works, and park what doesn’t—all without wasting time or resources.
The 70:20:10 formula for focused execution:
- 70%: We identify and focus on the channels that drive the highest ROI.
- 20%: We optimise and stress test promising channels.
- 10%: We run experiments with bold ideas to discover future channels.
Sid is a true growth hacker. No matter the challenge, his response was always positive: “If you can imagine it, we can do it!” His ability to investigate, experiment, and deliver was vital in growing my business. Thanks to his involvement, we delighted our customers and scaled successfully.
Sid has been a trusted advisor for over ten years, supporting my two online and one in-store ventures. His honesty and trustworthiness are rare in marketing. Without his guidance, I would have faced costly mistakes with suppliers and struggled to grow as I did.
– David Syme, Optical Industry Entrepreneur
Strategy + hands-on execution.
I work across the entire growth spectrum, bridging big-picture strategy with hands-on execution. With 24 years of extensive and deep experience, I bring a lean, agile approach to delivering results.
A sample of implementation work I do for my clients:
- Writing and crafting impactful landing pages.
- Creating scroll-stopping social content.
- Running high-converting ads.
- Wiring up complex automations to deliver personalised experiences.
- Building simplified dashboards that turn data into actionable insights.
Turning wins into scale-up playbooks.
Growth isn’t a one-off. We need to build momentum and sustain it.
When we find traction, I document the strategies in clear playbooks and assemble the right internal or external teams to scale up growth.
With this approach, your growth won’t just be a spike; it will become a sustained climb.
I’ve been trusted by:
Sid’s expertise in growth marketing is a superpower. He brought a structured approach to what initially felt like chaos, helping us prioritise and focus on what truly matters.
– Olaolu Olaleye, CEO and Founder of FACIIT
Why work with me?
I’m more than a mere marketer.
I’ve invested 24 years working hands-on to scale businesses of all sizes. From tech startups and scaleups to established SMEs, I’ve partnered with founders and teams to help them break through growth ceilings.
What sets me apart?
- Customer-obsessed strategy: Everything starts with your customer. I uncover real motivations, Jobs-to-Be-Done, and hidden triggers so we solve what truly matters.
- Strategy before tactics: No random acts of marketing. I define positioning, messaging, and growth priorities before a single pound is spent.
- Data-led, not gut-led: Every move is backed by insight, not hunches. I test, learn, and optimise fast using clean, actionable data.
- Lean execution, AI-powered: I move fast, cut waste, and use AI to deliver more, without bloated teams or clunky tools.
- Flexible engagement, no lock-ins: No retainers. No minimum terms. Work with me flexibly—fractional, project-based, or on-demand.
- Transparent weekly reporting: Get clarity each week with simple updates, screen-recorded explainers, and shared dashboards.
That’s why Scottish Government’s Techscaler, CodeBase, Barclays Eagle Labs, Digital Boost, Opportunity North East, and The University of Edinburgh trust me to support their startups.
Track record of high-growth success:
37%
Month-over-month MRR growth, first year from the launch of Krotos Studio
610%
Annual ARR growth from the first to the second year of Krotos Studio
59%
Of closed pipeline revenue influenced as Mindset AI’s Fractional Growth Partner
2X
Year-over-year revenues at Flavours Holidays and Lenses in Glasses
Sid grasps the vision of your business and builds bespoke technologies to support our digital requirements and business growth. He delivers no matter how complex the task might be.
– Lorne Blyth, Founder, Flavours Holidays
Let’s Unlock Your Growth
You’ve worked hard to get here. Now, let’s make your next move count.
Together, we can eliminate wasted efforts, focus on what works, and create measurable, lasting growth.
Working with Sid was a game-changer for our product launch.
His structured approach to messaging helped us realise that we needed to focus on our customers’ pain points, not just the solution we offered.
– Amin Rigi, CEO of Eyesight Electronics