Digital Boost - Brand Positioning Workshop - Royal Bank of Scotland - Sid Kathirvel - Unlock Growth

Digital Boost Solopreneur Bootcamp 2024 – Edinburgh

Hosted by: Digital Boost

Date: Wednesday, 13 November 2024 · 9:00 am – 4:00 pm GMT

Location: Royal Bank of Scotland Conference Centre, Edinburgh


About the event

Building a business solo can be exhilarating—and exhausting. Digital Boost’s Solopreneur Bootcamp brings together founders from across Scotland for a full day of learning, mentoring, and connection. The bootcamp blends practical workshops, networking sessions, and expert mentoring designed to help solo entrepreneurs gain clarity, confidence, and community.

The day covers the essentials of running and growing a business—from marketing and strategy to branding and mindset. Attendees walk away with new skills, actionable plans, and valuable peer connections.

Sid’s session

As part of the bootcamp, Sid Kathirvel, Founder and Strategic Growth Partner at Unlock Growth, led a Brand Positioning for Growth workshop. The session focused on helping solo founders define what makes their brand stand out and position their business to attract ideal customers. Participants learned how to turn customer insight into positioning statements that resonate and drive traction.

Why attend

  • Join interactive workshops on strategy, branding, and marketing.
  • Put new learnings into practice with guided exercises.
  • Network with mentors and fellow founders who understand the solo journey.
  • Build a clear action plan for growing your business.

About the host

Digital Boost is a not-for-profit platform supporting startups, small businesses, and charities through free mentoring, expert workshops, and learning resources. The initiative is powered by volunteer mentors and supported by partners across the UK business community.


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