Growth Metrics Playbook: Cut the Fluff. Focus on the 10% That Drives Growth. – Digital Boost Masterclass
Hosted by: Digital Boost
Date: Wednesday, 30 July 2025 · 12:30 – 1:30 pm BST
Location: Online Masterclass
Booking via Digital Boost’s website
About the event
Most dashboards lie by distraction. Too many metrics. Too little meaning. This Digital Boost masterclass with Sid Kathirvel, Founder and Strategic Growth Partner at Unlock Growth, teaches you how to ignore the noise and focus on the few numbers that actually move the needle.
If your team is buried in data but unsure what truly drives growth, this session will reset how you think about measurement. You’ll learn how to find your North Star Metric, isolate your key drivers, and identify the bottleneck throttling your momentum.
What you’ll learn
- How to choose a single North Star Metric that aligns your team.
- How to define 3–4 key drivers that have real impact.
- How to spot the one constraint slowing your growth — and fix it.
Who it’s for
Founders, marketers, and operators tired of endless vanity metrics and static dashboards. Perfect for teams seeking focus, alignment, and accountability in their growth efforts.
About the speaker
Sid Kathirvel brings 24 years of experience in strategy, product, and growth marketing. As Founder of Unlock Growth, he helps businesses cut waste, sharpen focus, and build customer-led systems for measurable progress. Sid was named Marketing Mentor of the Year 2024 and supports startups and SMEs through programmes such as Digital Boost, Techscaler, CodeBase, Barclays Eagle Labs, Opportunity North East’s Business Growth Programme, and Edinburgh Innovations.