Outshine or Step Aside: Brand Positioning for Growth – Digital Boost Masterclass
Hosted by: Digital Boost
Date: Thursday, 5 September 2025 · 2:00 – 3:00 pm BST
Location: Online Workshop
Booking via Digital Boost’s website
About the masterclass
Brand positioning isn’t a buzzword — it’s the difference between being remembered and being ignored. This Digital Boost masterclass, led by Sid Kathirvel, Founder and Strategic Growth Partner at Unlock Growth, helps business owners and founders clarify what truly sets their brand apart and how to communicate it powerfully.
You’ll learn how to uncover what your customers really value, craft a positioning statement that cuts through the noise, and turn clarity into traction. Expect a practical, hands-on session focused on real examples, not theory.
What you’ll learn
- How to understand your customers’ needs, motivations, and behaviours.
- How to differentiate and stand out in crowded markets.
- How to build a positioning statement that resonates and converts.
Who it’s for
Entrepreneurs, SME owners, and marketing leaders ready to stop blending in and start owning their space. Ideal for anyone looking to strengthen their messaging before scaling campaigns or entering new markets.
About the speaker
Sid Kathirvel helps businesses stop burning cash and energy on random acts of marketing. With 24 years of experience leading strategy, product, and growth marketing, he brings clarity to customer insights, positioning, and messaging. Sid has been recognised as Marketing Mentor of the Year 2024 and supports founders through Digital Boost, Techscaler, CodeBase, Barclays Eagle Labs, Opportunity North East, and Edinburgh Innovations.