Techscaler Pitch Practice Workshop: Why No One Gets Your Startup (Yet), and How to Fix It
Hosted by: CodeBase · Powered by Techscaler
Location: C-Suite, ONE Tech Hub, Aberdeen
Date: Wednesday, 29 October 2025 · 1:30 – 4:30 pm GMT
Booking via Eventbrite *(SOLD OUT)
About the event
This special edition of CodeBase’s Practice Your Pitch series is designed to help founders get crystal clear on how to present their startup so it instantly makes sense — and sticks.
Led by Sid Kathirvel, Founder and Strategic Growth Partner at Unlock Growth, the session dives into why people don’t “get” your startup yet and what you can do to fix it. Through a mix of strategy, storytelling, and practical exercises, you’ll learn how to communicate your value in a way that cuts through noise and sparks interest.
What you’ll learn
- Why customers buy or switch to a new product.
- The hidden forces that stop them from changing.
- How to position your product so it’s instantly clear and desirable.
- How to craft messaging that attracts customers, partners, and investors.
You’ll leave with practical frameworks and worksheets you can apply immediately to sharpen your pitch, refine your messaging, and build traction faster.
Who it’s for
Early-stage founders and teams who struggle to explain what they do or why it matters. Perfect for those preparing to pitch to investors, launch a product, or bring clarity to their go-to-market strategy.
About the speaker
Sid Kathirvel is a Strategic Growth Partner and Founder of Unlock Growth. With 24 years in strategy, product, and growth marketing, Sid helps startups and SMEs unlock their next level through customer-led positioning, messaging, and data-driven growth systems. He was named Marketing Mentor of the Year 2024 by Digital Boost and mentors across Techscaler, CodeBase, Barclays Eagle Labs, and Edinburgh Innovations.