RBS Accelerator Catalyst Event: Why No One Gets Your Brand (Yet), and How to Fix It
Hosted by: Edinburgh Royal Bank Accelerator
Date: Thursday, 7 August 2025 · 10:00 am – 12:00 pm BST
Location: Royal Bank Accelerator Hub, 36 St Andrew Square, Edinburgh
Booking via Eventbrite
About the event
If your brand isn’t landing the way it should, this masterclass will show you why — and how to fix it.
Led by Sid Kathirvel, Founder and Strategic Growth Partner at Unlock Growth, this interactive session dives into the psychology behind why people buy (or don’t), what’s blocking their progress, and how to position your brand so it’s instantly clear and desirable.
Using proven frameworks, you’ll learn to sharpen your brand story, clarify your message, and craft communications that grab attention and make people care.
What you’ll learn
- What truly makes people buy or switch to your brand.
- The hidden forces that stop customers from changing.
- How to position your brand so it stands out and resonates.
- How to write messaging that sparks interest and action.
You’ll walk away with practical tools, worksheets, and frameworks you can apply straight away to strengthen your brand and fuel growth.
Who it’s for
Early-stage founders and scaling teams preparing to go-to-market, launch campaigns, or reignite growth. Ideal for anyone struggling to explain what they do — and why it matters.
About the speaker
Sid Kathirvel is the Founder and Strategic Growth Partner at Unlock Growth. With over 24 years in brand strategy, e-commerce, and growth marketing, Sid has helped startups and SMEs break through growth ceilings and unlock their next level.
He’s trusted by leading programmes such as Techscaler, Edinburgh Innovations, and Digital Boost, and has worked with global brands including Coca-Cola, Cadbury, NHS, and Unilever. Recognised as Marketing Mentor of the Year 2024, Sid brings a blend of strategic leadership and hands-on execution that turns clarity into measurable progress.