Why Most Marketing Fails (Stop Guessing and Start Growing) – Digital Boost Masterclass
Hosted by: Digital Boost
Date: Tuesday, 5 November 2024 · 11:00 am – 12:00 pm GMT
Location: Online Masterclass
Booking via Digital Boost’s website
About the event
Most businesses aren’t short on effort—they’re short on focus. Without a clear plan, they end up chasing random tactics, burning time, cash, and energy without real growth.
In this Digital Boost masterclass, Sid Kathirvel, Founder and Strategic Growth Partner at Unlock Growth, helps founders and teams cut through the noise and build customer-led strategies that actually work. You’ll learn how to replace assumptions with evidence, turn insight into clarity, and align every marketing move with measurable outcomes.
What you’ll learn
- How to uncover what your customers truly need and want.
- How to position your brand to stand out clearly and credibly.
- How to craft messaging that resonates and drives action.
- How to experiment and find traction channels that scale.
- How to develop an adaptive strategy that keeps delivering.
Who it’s for
Startups, SMEs, and marketing teams tired of “random acts of marketing.” Ideal for founders seeking clarity, traction, and a repeatable growth system grounded in customer insight.
About the speaker
Sid Kathirvel helps businesses stop burning cash and energy on ineffective marketing. With 24 years of experience across strategy, product, and growth marketing, he specialises in unlocking customer-led growth through clear positioning, sharp messaging, and disciplined experimentation. Sid was recognised as Marketing Mentor of the Year 2024 and supports founders through Digital Boost, Techscaler, CodeBase, Barclays Eagle Labs, Opportunity North East, and Edinburgh Innovations.