Fractional CMO (Chief Marketing Officer)
Achieve your growth goals in months, not years.
Are you preparing for a product launch or gearing up for a funding round? Maybe you’re facing a market downturn or simply needing a strategic reset?
As a Fractional Chief Marketing Officer (CMO), I offer the C-level expertise you need, precisely when you need it. I step in, cut the bullsh*t, and unlock your growth.
Stuck at a growth plateau?
You’re pouring time, cash, and energy into marketing—posting on LinkedIn, spinning up ads, dabbling with campaigns. But nothing seems to work!
- User and revenue growth are stalling.
- Campaigns feel scattered and underwhelming.
- Agencies and freelancers are delivering tasks, but not outcomes.
- Your capable team is stuck in limbo without a mentor to guide them.
Meanwhile, investors are demanding predictable traction. Competitors are winning. And as a founder or exec, you’re tired of wearing the CMO hat on top of everything else.
I’m trusted by:
Your growth ceiling isn’t a marketing problem. It’s a leadership gap.
You’ve built a solid product. You’re investing in some form of marketing.
Without senior leadership at the helm, growth can feel nonexistent. Or, sluggish and hard to scale.
A Fractional CMO brings C-suite growth leadership to recharge your strategy, rally your team, and scale users and revenue, without the risks of a full-time hire. The objective is to achieve predictable and sustainable growth.
Sid @ Unlock Growth: Your Fractional CMO
For over 24 years, I’ve helped startups, SMEs, and global brands break through growth ceilings, with customer-led strategy, rigorous execution, and results that stand up in boardrooms.
As your Fractional CMO, I embed within your business, not as a vendor, but as your Strategic Growth Partner.
I bring senior leadership to set the vision, align your team, and deliver measurable growth. Same focus and accountability as a full-time hire. Greater flexibility and efficiency for the stage you are at right now.
Sid’s unwavering support and insightful guidance have been instrumental in overcoming various challenges, and achieving many successes.
– Alex Cowland, Growth Marketing Specialist, KROTOS
Brands I’ve helped grow:
What I bring to the table as your Fractional CMO
It’s senior growth leadership, delivering results that your team, board, and investors can see.
1. Customer-led strategy
No more guesswork. I uncover what truly drives your customers, then sharpen your positioning, messaging, and GTM strategy to cut through the noise. And stay there.
2. Commercial ownership
I align marketing with your business model and revenue goals. CAC, LTV, retention, pipeline health. Every pound spent is tied to growth, not vanity metrics.
3. Hands-on leadership
I don’t drop a slide deck and disappear. I embed, lead initiatives, and drive execution with the same focus as a full-time CMO, but on flexible terms.
4. Team alignment and development
Your team gains clarity, confidence, and capability. I coach and mentor them so they can sustain growth long after my engagement.
5. Rapid growth experimentation
We validate strategies fast with disciplined sprints. We’ll double down on what works and park what doesn’t. No burning cash or energy!
6. Scalable systems and reporting
I build playbooks that are unique to you and repeatable. I wire up easy-to-read dashboards to track, optimise, and scale efficiently.
Sid brought structure, clarity, and a customer-led system that turned our random acts of marketing and chaos into consistent results, helping us grow revenue and raise £4M.
– Dexter Hutchings, Head of Marketing, Mindset AI
I’ve been trusted by:
Why trust me with your growth?
I’ve spent 24 years helping founders, teams, and boards unlock growth in fast-moving, high-stakes environments.
Trusted by the ecosystem
Techscaler, Barclays Eagle Labs, the University of Edinburgh, Opportunity North East, and Digital Boost trust me to mentor their founders. I bring the same clarity and momentum to your business.
Proven growth leadership
At Krotos, I delivered 37% month-over-month MRR growth. That’s the kind of growth most founders dream of. I’ve built scalable marketing engines that last.
Obsessed with customer behaviour
I use customer-led strategies to uncover hidden levers for growth. I go beyond surface data to understand why people buy, why they don’t, and what makes them stay.
Strategic operator, not just an advisor
I don’t just tell you what to do. I roll up my sleeves and make it happen—leading strategy and execution like I’m part of your team.
Embedded style. Zero ego.
I don’t sit on the sidelines. I embed like an in-house CMO, collaborating, aligning your team, and owning outcomes with the same focus you bring as a founder.
Sid’s expertise in growth marketing is a superpower. He brought a structured approach to what initially felt like chaos, helping us prioritise and focus on what truly matters.
– Olaolu Olaleye, CEO and Founder of FACIIT
Track record of high-growth success:
37%
Month-over-month MRR growth, first year from the launch of Krotos Studio
610%
Annual ARR growth from the first to the second year of Krotos Studio
59%
Of closed pipeline revenue influenced as Mindset AI’s Fractional Growth Partner
2X
Year-over-year revenues at Flavours Holidays and Lenses in Glasses
Preferential package rates
These packages offer flexibility to fit your needs. The pre-purchased hours can be utilised over an agreed period, up to four months. Each package ensures focused time for you (and your team), providing strategic + hands-on expertise when you need it most.
Half Day
£699
Just under £200/hour
3.5 hrs to use within 1 week
Best for quick audits, growth reviews, focused strategy sprints.
Full Day
£1,199
Just under £172/hour
7 hrs to use within 2 weeks
Best for deep-dive workshops, go-to-market planning, or team training.
20 Hours
£2,999
Just under £150/hour
20 hrs to use within 2 months
Best for strategy development and light-touch, hands-on execution.
40 Hours
£4,999
Just under £125/hour
40 hrs to use within 4 months
Gets me as your embedded partner for sustained growth.
⚡You’re never locked in. There is no minimum term either. You buy hours upfront (by Direct Debit) at a preferential rate. You’re in control. Scale up, slow down, pause, or stop our partnership anytime. It’s completely flexible to your needs. If you do cancel, I’ll simply calculate the hours you’ve used so far at my standard rate of £210/hour. Any remaining balance will be refunded to you. This keeps things fair for you.
⚡Full transparency. I track every hour and demonstrate how it’s invested in your business. The minimum tracked unit of time is 15 minutes.
⚡You get my 24 years of broad and deep expertise, focused entirely on solving your growth challenges. You’re always in control, and I stay accountable.
Sid’s contributions have been nothing short of extraordinary. He consistently demonstrates exceptional strategic thinking, anticipating market trends and positioning the company for success.
– Lars Kischkel, Chief Commercial Officer, UJAM
Commonly asked questions
You may have questions about how the Fractional CMO service works. Here are some of the most common ones:
Sid helps you unlock your own ideas and steers you in the right direction.
– Louise Martin, Founder and CEO, RigRun Ltd
Don’t let another quarter slip by with lacklustre results
Your business deserves more than disjointed tactics and guesswork. Let’s cut the noise, focus on what works, and build your growth engine. Schedule your complimentary 60-minute consultation today to explore how my Fractional CMO service can help your business grow.