Facebook Ads Agency Covering Edinburgh, Glasgow, and Aberdeen
Stop burning cash on Meta Ads that don’t perform. Let’s make your clicks unlock growth.
You’re spending on Facebook and Instagram ads. But let’s be honest, are you seeing results? Or are you watching your budget vanish into vague impressions, wrong traffic, and campaigns that never seem to scale?
Meta Ads can be a powerful growth lever when done right. But for many businesses, it’s a silent cash burner:
- AI-driven targeting gone rogue.
- Meta Pixel conversion tracking that’s broken or misconfigured.
- Stale creatives leading to ad fatigue and not converting.
- Agencies more focused on their retainers than your growth.
At Unlock Growth, I cut through the noise. With 24 years of deep expertise, I help businesses like yours turn Meta’s messy ad platform into a system for measurable, repeatable growth.
I jump straight to the results part, cutting out all the fluff and wasted months.
Sid isn’t just strategic. He rolls up his sleeves and gets stuck in. He made marketing a respected, results-driven function in our business.
– Dexter Hutchings, Head of Marketing, Mindset AI
I’m trusted by:
Why choose me over another paid social media agency?
Most agencies and freelancers treat your Meta Ads like a production line. You get cookie-cutter campaigns, juniors learning on your budget, and generic reports with cherry-picked metrics.
I do things differently:
- Customer-led campaigns: I dig deep into your audience’s behaviours and triggers to develop strategies that connect.
- Hands-on audits and fixes: From misfiring Pixels, event tracking to poor account structures, I ensure your Meta Ads account foundations are solid.
- Lean growth experiments: I run fast sprints to test messaging, value propositions, and creatives, so we learn what works without burning cash.
- Focus on ROI: Weekly reviews, progress tracking, agile optimisations, and regular creative refreshes keep your campaign performance strong and waste low.
- No lock-in terms: Flexible packages that let you scale up or down, pause, or stop anytime. You’re always in control.
Sid’s contributions have been nothing short of extraordinary. He consistently demonstrates exceptional strategic thinking, anticipating market trends and positioning the company for success.
– Lars Kischkel, Chief Commercial Officer, UJAM
I’ve been trusted by:
Unlock growth using Facebook Ads
I help businesses escape the “random acts of advertising” cycle. I operate across Edinburgh, Lothians, Glasgow, Aberdeen, across Scotland, and globally.
Audits and troubleshooting
Finding and fixing the silent leaks in your budget – misaligned targeting, broken tracking, and underperforming campaigns.
Conversion event tracking
Setting up and fixing Meta Pixel, event tracking, and custom conversions for full visibility on what’s working.
Scroll-stopping creatives
Fresh text, images, and videos built rapidly (using Canva + your brand assets) that match your audience’s needs and drive clicks that convert.
AI-powered precision targeting
Starting broad when needed, then rapidly narrowing down to the segments, messaging, and creatives that drive conversions.
Rapid iterations for faster growth
Weekly reviews and optimisations keep your paid social media ads learning and improving. No “set and forget.”
Sid’s expertise in growth marketing is a superpower. He brought a structured approach to what initially felt like chaos, helping us prioritise and focus on what truly matters.
– Olaolu Olaleye, CEO and Founder of FACIIT
Track record of high-growth success:
37%
Month-over-month MRR growth, first year from the launch of Krotos Studio
610%
Annual ARR growth from the first to the second year of Krotos Studio
59%
Of closed pipeline revenue influenced as Mindset AI’s Fractional Growth Partner
2X
Year-over-year revenues at Flavours Holidays and Lenses in Glasses
Your investment in growth
£1,249/month (no VAT)
This monthly payment gives you:
- Access to senior fractional Chief Marketing Officer expertise without big upfront costs or long-term commitments.
- 10 hours of my time each month at a preferential rate of only £125/hour, compared to my standard rate of £210/hour.
- Full-service campaign setup and management – Targeting, producing creatives, copywriting, event tracking, and optimisations fully aligned with your strategy.
- Editing or crafting landing pages – Ensuring campaigns don’t just get clicks, but actually convert.
- Flexibility to use time as needed – Front-loaded for audits and strategy, then scaled up or down as required.
- Complete transparency – Every hour tracked, every action accounted for.
In the first weeks, I focus on the groundwork that prevents wasted ad spend and sets the stage for measurable, scalable growth:
- Gathering your customer insights – From you, your team, existing reviews/surveys, and (highly recommended for rich, deeper insights) Jobs-to-Be-Done customer interviews (~1.5 hrs per interview).
- Building strategic foundations – Mapping Four Forces of Progress, analysing Competitive Alternatives, defining Positioning, crafting your Value Proposition, and developing a Messaging House.
The strategic foundations aren’t limited to just Facebook and Instagram Ads. As we progress, your monthly time requirements usually adjust, often reducing as campaigns stabilise, or scaling up if you choose to expand into Google Ads, search engine optimisation, email newsletters, influencer marketing, partnerships, offline campaigns, CRM automation, and growth hacking.
Together, we’ll cover the entire marketing mix, using deliberate experimentation to build a growth system that compounds over time.
❌ Not another retainer trap
You’re not locked into month-after-month retainer contracts that unfairly reward agencies and consultants for doing some heavy lifting upfront, then coasting on light-touch work, or worse, doing absolutely nothing with zero accountability.
They justify their fees as “blocking out time,” but in reality, they’re burning your budget without delivering meaningful progress.
With me, you get a flexible, transparent engagement where every hour is accounted for, and every action drives outcomes.
⚡ No lock-ins or minimum terms.
⚡ Preferential hourly rates as low £125/hour available. Learn more here.
⚡ Ad spend and tools billed directly to you—no hidden margins or fees.
⚡ You’re in control: scale up or down, pause, or stop anytime.
Sid is a true growth hacker. No matter the challenge, his response was always positive: “If you can imagine it, we can do it!” His ability to investigate, experiment, and deliver was vital in growing my business. Thanks to his involvement, we delighted our customers and scaled successfully.
Sid has been a trusted advisor for over ten years, supporting my two online and one in-store ventures. His honesty and trustworthiness are rare in marketing. Without his guidance, I would have faced costly mistakes with suppliers and struggled to grow as I did.
– David Syme, Optical Industry Entrepreneur
How to know if you’re a perfect fit?
- SMEs and startups who’ve run paid social media ads before but haven’t cracked profitability.
- Founders who want to validate messaging and positioning fast, without burning budget.
- Teams tired of vague reports and want clear insights tied to real results.
- Businesses ready to scale what works and park what doesn’t.
Working with Sid was a game-changer for our product launch.
His structured approach to messaging helped us realise that we needed to focus on our customers’ pain points, not just the solution we offered.
– Amin Rigi, CEO of Eyesight Electronics
Brands I’ve helped grow:
Frequently asked questions
You may have questions about how my Google Ads service works. Here are some of the most common ones:
Stop Guessing. Grow Smarter.
Facebook and Instagram Ads can be a growth engine or a cash furnace. The difference is in how you run them. I’ll help you:
⚡ Stop wasting budget on random targeting.
⚡ Uncover real insights about your customers.
⚡ Build campaigns that deliver sales and revenue.
Whether you’re starting from scratch or stuck with a problem account, I’ll get you moving. Let’s review your Meta Ads setup and explore how we can unlock its true potential.
Such an informative consultation with Sid. He provided helpful expertise and data based insights, in an accessible and understandable way, giving me much needed knowledge that will be invaluable to me and my business moving forwards.
– Sarah Gallacher, Managing Director, Purple House Clinic Edinburgh