Sid Kathirvel, your session yesterday was brilliant. It clarified things for me, and I went straight home and kept working on what we’d been working on during the session, and I believe I’ve made a breakthrough.

– Claire Patricia Campbell, Creator of Musoplay

As we start the process of taking Hire Kind to a wider audience, the marketing and brand session with Sid Kathirvel could not have come at a better time. Sid thanks so much for taking the time to share your expertise.

– Lynn Killick, Co-Founder, Leading Kind and Hire Kind

Thanks so much for taking the time to share your expertise with our community.

– Heidi Simpson, Regional Accelerator Director, NatWest Group

Sid was so helpful in helping us identify where to sharpen our messaging and how to convey our mission to our audience.

– Jon Hudson, Co-Founder, TEAL (Teachers’ Empowerment and Advocacy League)

Sid brought structure, clarity, and a customer-led system that turned our random acts of marketing and chaos into consistent results, helping us grow revenue and raise £4M.

– Dexter Hutchings, Head of Marketing, Mindset AI

Sid isn’t just strategic. He rolls up his sleeves and gets stuck in. He made marketing a respected, results-driven function in our business.

– Dexter Hutchings, Head of Marketing, Mindset AI

Working with Sid transformed me as a leader. He gave me the tools, confidence, and frameworks to scale both our marketing and my team.

– Dexter Hutchings, Head of Marketing, Mindset AI

We had a really good back and forth and Sid was really great at extracting the right bits of information from us in order to work out how to best present key benefits for our customers. It was a great workshop where we were able to extract some interesting results, that help us start framing the initial bits of positioning for our first launch.

– Ana Betancourt, CEO, Black Goblin

Sid’s session was insightful and brought up important elements for the company roadmap. The tools and materials are very useful for discovery and organisation.

– Haendel Mex, CTO, Black Goblin

Sid was really good at helping organise our thoughts and aid us in shaping marketing language for our product.

– James Clarkson, Product Manager, Black Goblin

Such an informative consultation with Sid. He provided helpful expertise and data based insights, in an accessible and understandable way, giving me much needed knowledge that will be invaluable to me and my business moving forwards.

– Sarah Gallacher, Managing Director, Purple House Clinic Edinburgh

Sid is full of knowledge, full of energy and very easy to talk to! He offers personalised support, depending on your needs and can explain complex topics in a simple and accessible way.

– Katarzyna Pohorecka, Enterprise Associate, Edinburgh University

Restructuring my mindset to focus deeply on the customer’s pains, needs, and anxieties, as this will drive my business! Great session for startups trying to find their direction and approach to marketing. Really useful.

– Carl Bettosi, Cofounder, Tiplo

Very relevant. Sid was able to tailor the advice specifically to my company, which he had only just learnt about at the beginning of the call. Clearly, Sid’s advice is coming from many years of experience testing what does/doesn’t work.

– Dr. Arianne Ross, Founder, Jumelé

Sid helps you unlock your own ideas and steers you in the right direction.

– Louise Martin, Founder and CEO, RigRun Ltd

With Sid’s rare combination of method, skill, and talent, we were able to achieve in just a few hours what we had been struggling with for a long time.

You’ll walk away with valuable insights, high-quality marketing materials, a clear direction forward, and a trusted marketing partner in Sid.

– Mungo Ganbold, Business Strategy Manager, FENNEX

Sid has been amazing in helping us rethink our website, sharpen our messaging, and get crystal clear on our value proposition—cutting through the confusion and making sure it lands with the right audience.

The whole process of redesigning a new website has still been painful at times, but Sid made it far less so.

– Nassima Brown, Strategy Director, FENNEX

Outstanding expert support, leveraging powerful tools to achieve tangible results. Sid is an excellent mentor for marketing strategy and execution.

– Nassima Brown, Strategy Director, FENNEX

Sid shared invaluable strategies to uncover growth opportunities and position businesses for long-term success. Sid inspired participants to think critically about their brand, positioning, and messaging.

The session reminded us that growth is intentional, starting with the basics and building a robust playbook for success.

– ONE Digital Tech, Opportunity North East

After hearing my pitch about the company’s background, I found it really helpful that Sid tailored his recommendations and advice to focus on strategies that would deliver the greatest value to my business.

The discussion was incredibly insightful and provided valuable lessons on strategically leveraging marketing to acquire more customers.

– Sam Evans, Founder and CEO, Aeroflow

Really sunk in and made sense. Sid took the problem space I had learned about previously and helped me really understand it and imagine it in practical application.

– Hector M. Fried, Co-founder, inChat

Very useful. Sid talked me through lots of the basics of marketing and how to get started with developing a strategy that will work for us. He also provided lots of material that we could learn more from following our meeting.

– Eva Steele, Co-founder, Amytis

Very insightful. Before I met with Sid, I wasn’t sure of how to position myself. During the call, I realised I had more work to do to correctly understand my ideal client and where they are in their buying journey.

– Debora Blewoussi, Founder, Bee Interview Ready

Fantastic insights and experience. Easy to talk to, friendly and thoughtful.

– Dr Kate Cameron, Founder and CEO, Cytochroma

The framework Sid shared about understanding customer needs and positioning has really stuck with me. Sid’s advice was not only incredibly practical but also so inspiring.

– Jane Nie, Leadership Coach for Ethnic Minority Women

I had a session with Sid on how to grow our radio station to attract advertisers and sponsors. I liked the questions Sid asked as they were thought provoking and helped me see from a different perspective.

I was able to see where we needed to improve as an organisation. And eventually we found a unique edge that can potentially help our organisation grow. Thanks Sid. Enjoyed our session.

– Eloho Efemuai, Musician and Broadcaster, Heartsong Live

Sid was well prepared for our call, and his guidance was specific to my business and not to all businesses as a whole. He was very insightful and extremely helpful in the niche of my market. Great session, thank you!

– Carol O’Grady, Queen of Caviar

Sid was helpful in providing useful feedback on the importance of my messaging—that there should be more focus on SHOWING, not telling, about ‘us’/’my business’.

– Veronica Broomes, Peak Homes Yorkshire

Sid’s session was super accessible and easy to understand, turning marketing strategy into simple, actionable steps. He made it feel achievable and realistic vs daunting. Thank you for demystifying and motivating.

– Annonymous Marketing Strategy Webinar Attendee

You’ve made the theoretical feel practical and possible. Thank you very much Sid.

– Sonnda Catto, Evidence-Based Nutritionist

Sid was very knowledgeable and professional, and the advice given was explained in a way so that I could understand it.

– Rosie Connor, JRC Specialist Slate Suppliers

Simple, straight to the point. Insightful with practical actions to do. Sid showed me how to connect my own persona to my customer success!

– Sashaa, MALKA London

Sid is highly experienced and shares his knowledge freely. Highly recommended.

– Pamela, Lilymat

Sid was extremely helpful and knowledgeable giving me references to follow up on and also a steer on what to do next. I would recommend Sid for a helpful and informative session.

– Mandy, Goodness Goodies

Sid took the time to ask probing questions and challenge my assumptions. He was very helpful in moving my plans forward.

– Jaiye E, Entreprenuer

Had a great conversation with Sid and he offered a fresh perspective and some very useful, completely unbiased advice.

– Quentin, Gloss Fuel

Thanks for the quality of our call, so much insights and actionable tips. Our conversation made me think about a lot of new things we can implement.

– Damien Roux, CEO, Drimify Gamification Platform

I had a call with Sid. In less than 30 minutes, he instructed me on how to think about and run growth experiments, and then went on to set up some initial data sources and dashboards. It was amazing, it felt like walking into an oasis and getting a cold glass of water.

Finally, for the first time in 15 years, I have a structure and strategy for growth, and the visible metrics that will enable me to see what’s working.

– Martin Stellar, Coach for Ethical Sales

Sid grasps the vision of your business and builds bespoke technologies to support our digital requirements and business growth. He delivers no matter how complex the task might be.

– Lorne Blyth, Founder, Flavours Holidays

Working with Sid was a game-changer for our product launch.

His structured approach to messaging helped us realise that we needed to focus on our customers’ pain points, not just the solution we offered.

– Amin Rigi, CEO of Eyesight Electronics

Sid’s expertise in growth marketing is a superpower. He brought a structured approach to what initially felt like chaos, helping us prioritise and focus on what truly matters.

– Olaolu Olaleye, CEO and Founder of FACIIT

Sid is a true growth hacker. No matter the challenge, his response was always positive: “If you can imagine it, we can do it!” His ability to investigate, experiment, and deliver was vital in growing my business. Thanks to his involvement, we delighted our customers and scaled successfully.

Sid has been a trusted advisor for over ten years, supporting my two online and one in-store ventures. His honesty and trustworthiness are rare in marketing. Without his guidance, I would have faced costly mistakes with suppliers and struggled to grow as I did.

– David Syme, Optical Industry Entrepreneur

Sid’s unwavering support and insightful guidance have been instrumental in overcoming various challenges, and achieving many successes.

– Alex Cowland, Growth Marketing Specialist, KROTOS

Sid’s contributions have been nothing short of extraordinary. He consistently demonstrates exceptional strategic thinking, anticipating market trends and positioning the company for success.

– Lars Kischkel, Chief Commercial Officer, UJAM