Strategic Growth and Marketing Blog
The Founder’s Guide to Hiring and Managing Agencies, Freelancers, and Teams (Without Burning Cash)
Hire, manage, and get results from agencies, freelancers, and in-house teams. A practical guide to avoid common pitfalls and build growth partnerships that deliver.
Stop Drowning in Data. Focus on the Metrics That Drive Growth.
Stop tracking every metrics. Learn how to identify and focus on the metrics that truly move the needle for sustainable business growth.
Price Isn’t Always the Problem. Not When Your Product Solves a Real Problem.
Customers pay more for products that solve their real problems. Align your strategy, positioning, and messaging to overcome price objections.
Job Drift Is Probably Why Your Messaging Isn’t Sticky Anymore
“Job Drift”, when customer pain shifts but your messaging doesn’t—makes your brand irrelevant, and learn how to realign positioning to stay sticky.
If You Don’t Lead Your Agency, They Will, Into a Ditch
Don’t let your agency steer off course. Leading with clear briefs and feedback is crucial for project success and to get the outcomes you need.
Why You Shouldn’t Delegate Strategy to Your Agency
Learn why outsourcing your marketing strategy to an agency can be detrimental to your business., and how to lead your agency effectively.
The Content Bottleneck Your Agency Doesn’t Warn You About
Is your website project stuck? Learn how to overcome delays and launch your site faster with strategic content planning.
What Happens When Your Agency’s A-Team Disappears Post-Contract?
Discover the common “bait-and-switch” agencies pull after signing, why it happens, and a checklist to ensure your A-team stays on the project.
How to Turn Insights From JTBD and the 4 Forces So Your Teams Can Action Them
Discover a clear, repeatable system to transform Jobs-to-Be-Done (JTBD) and Four Forces insights into actionable strategies.
Why Buyer Personas Fail and How Jobs-to-Be-Done Cuts Through the Noise
Tired of static customer personas? Discover why they often miss the mark and how Jobs-to-Be-Done reveals what truly motivates your customers.
5 Practical Ways to Uncover Jobs-to-Be-Done and Spot Hidden Customer Needs
Five practical ways to uncover hidden Jobs-to-Be-Done (JTBD) insights, helping you build products and campaigns that resonate and drive growth.
7 Early-Stage Startup Mistakes That Cost Founders Years of Progress
Learn the 7 critical early-stage startup mistakes that waste time and how to avoid them to build something customers actually want.
The Most Active UK Angel Investment Networks and Syndicates (2025 Edition)
Discover active UK angel investment groups by sector, cheque sizes and region. Find the right network to fund your startup.
What Makes a Great Growth Partner (and Why Most Marketers Fall Short)
Tired of marketers who make noise but don’t move numbers? Learn why a growth partner is the smartest hire for measurable business growth.
Female Angel Investment is Rising. What Female Founders Should Know.
Discover how female angel investors are reshaping the UK startup funding scene. Learn how to connect and raise.
How to Validate Your Startup Idea Without Falling for Ecosystem Hype
Learn to validate your startup idea by focusing on real customer feedback and avoiding false signals like ecosystem hype and social buzz.
What UK Angel Investors Really Look For (According To Actual Angels)
Discover what UK angel investors seek from startups pitching to them—team, traction, market size, edge, and exit plan.
How to Pitch to Angel Investors and Get Funded (Not Ghosted)
Here’s a harsh truth: if you’ve pitched to angels and heard nothing back, your pitch probably didn’t land. Not because your idea is bad. But because your delivery didn’t build…
SEIS and EIS Tax Relief Schemes Every UK Startup Should Use
Learn how the UK’s SEIS and EIS tax relief schemes can attract investors and fuel your startup’s growth.
Startup Funding Rounds in the UK. What to Expect and How Much to Raise.
A founder-friendly guide to UK startup funding stages—bootstrapped to Series B. Learn how much to raise, what investors expect, and when to raise it.
Why Many Founders Look Busy But Aren’t Building Anything Meaningful? The Startup Drift!
Discover how to identify and overcome ‘startup drift’ to focus on meaningful growth and product development.
Your Business Needs a Marketing Representative To Prevent Wasteful Spending and Maximise Growth
A marketing representative is crucial to avoid wasted spend, maintain strategic alignment and demand accountability from external suppliers.
What Small Businesses Can Learn (and Ignore) From Jaguar and Tropicana’s Brand Redesigns
Learn key lessons from Jaguar and Tropicana rebrands to avoid common pitfalls and focus on customer value.
Your Polished Branding Won’t Drive Growth. Solving Customer Problems Will.
Focusing on branding won’t drive growth. Solve customer problems first to build value, loyalty, and long-term success.
